Associate Director, Digital Marketing
12 Days Old
Join to apply for the Associate Director, Digital Marketing role at BridgeBio
Join to apply for the Associate Director, Digital Marketing role at BridgeBio
This range is provided by BridgeBio. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $205,000.00/yr - $240,000.00/yr
Mavericks Wanted
When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.
What You'll Do
We are seeking an experienced marketing leader to work on digital strategy and performance analytics within the commercial organization. This role will aid in the development and implementation of integrated digital marketing programs, work to optimize media spend for impact, and be responsible for delivering insights and reporting that influence strategy and ROI. This role will report to the Director, Digital Marketing.
Responsibilities
Work with the director of digital marketing to define and lead the enterprise-wide digital marketing strategy in alignment with the brand, commercial, and business goals
Guide the evolution of marketing performance reporting infrastructure
Define and track owned channel KPIs using tools like Google Analytics, Marketo, Search Console, and others
Regularly test and optimize content and UX based on performance data and behavioral insights
Provide actionable insights through dashboards, campaign reports, and business reviews
Work with analytics to identify measurement goals and align KPIs
Track performance metrics & summarize key insights back to brand teams
Collaborate across the digital marketing team and the media agency to optimize campaign performance on an ongoing basis
Establish best practices, workflows, and governance models to ensure scale and efficiency
Where You'll Work
This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.
Who You Are
8–12+ years of experience in digital marketing, performance media, and marketing analytics; healthcare or biopharma industry experience is a plus
Strong understanding of digital media channels, data strategy, customer journey mapping, and MarTech
Proven track record of translating insights into successful strategic initiatives
Experience with tools like Google Analytics, Tableau/Power BI, Salesforce, Marketo, or other CRM/CMS platforms
Excellent communication, leadership, and project management skills
Rewarding Those Who Make The Mission Possible
We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
Financial Benefits
Market leading compensation
401K with 100% employer match on first 3% & 50% on the next 2%
Employee stock purchase program
Pre-tax commuter benefits
Referral program with $2,500 award for hired referrals
Health & Wellbeing
Comprehensive health care with 100% premiums covered - no cost to you and dependents
Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
Hybrid work model - employees have the autonomy in where and how they do their work
Unlimited flexible paid time off - take the time that you need
Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
Flex spending accounts & company-provided group term life & disability
Subsidized lunch via Forkable on days worked from our office
Skill Development & Career Paths
People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities
At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.
Salary
$205,000 - $240,000 USD
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing
Industries Biotechnology Research and Pharmaceutical Manufacturing
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- Location:
- San Francisco, CA, United States
- Job Type:
- FullTime
- Category:
- Marketing & Media