Overview Job Title: Chief Growth Officer (CGO)

Location: San Diego, CA – Hybrid (2 days On-Site)

Compensation: $175k & Performance Bonus

Industry: Health care / Wellness

We’re hiring a Chief Growth Officer (CGO) on behalf of a fast-growing medical startup in the longevity, proactive aging, and personalized wellness space. The company combines digital accessibility with in-person clinical care across multiple locations.

About the Role:

This executive role owns and drives the entire patient acquisition and revenue growth engine , integrating digital marketing with clinic operations. The CGO will develop and execute a data-driven strategy to scale patient volume, optimize local clinic performance, and build a national brand presence.

Key Responsibilities

1. Integrated Growth Strategy & Leadership

P&L and Revenue Ownership: Own and drive the top-line revenue growth for the entire company, managing the full customer journey from first digital touchpoint to in-clinic conversion and long-term retention.

Cross-Functional Alignment: Collaborate directly with the CEO and Head of Clinical Operations to ensure marketing spend, patient demand, and clinical capacity are perfectly synchronized to maximize efficiency and profitability.

Team & Vendor Management: Lead, mentor, and scale the internal marketing and growth team. Strategically oversee and optimize all external agency relationships (Paid Media, SEO/Content, Creative) to ensure aggressive but efficient execution.

2. Performance Marketing & Local Activation

Digital Acquisition: Drive high-efficiency patient acquisition across all digital channels, including Paid Search (SEM), Paid Social, SEO, Email Marketing, and Conversion Rate Optimization (CRO).

Brick-and-Mortar Demand: Develop and implement best-in-class, hyperlocal marketing strategies to drive targeted traffic and bookings to individual clinic locations across San Diego, Southern California, and new markets. This includes mastery of local SEO, Google Business Profile optimization, and geo-targeted media.

Funnel Optimization: Continuously test and refine the full user journey—from initial ad click to scheduling the first in-clinic consultation—to reduce Customer Acquisition Cost (CAC) and maximize Lead-to-Patient conversion rates.

3. Brand Authority & Analytics

Brand Strategy: Elevate the brand into an authoritative leader in the longevity and personalized medicine space, ensuring compliant and clear messaging across all complex service lines (GLP-1s, Hormones, Advanced Diagnostics).

Data Command Center: Establish and maintain robust reporting and analytics, obsessively tracking core KPIs such as CAC, Lifetime Value (LTV), clinic utilization/occupancy rates, and marketing ROI to inform all executive decisions.

Qualifications

Experience (8 years): 8 years of progressive experience in digital growth, performance marketing, and e-commerce, with at least 3 years in a senior executive role (VP/CMO/CGO).

Domain Expertise (Essential): Proven track record of successfully scaling a business model that is heavily reliant on driving online leads to a physical/retail location (e.g., elective healthcare, medspa, dental, fitness clinics).

Financial Acumen: Demonstrated ability to manage significant acquisition budgets and deliver aggressive top-line revenue growth while meeting strict ROI and LTV targets.

Location: Ability to be based in the San Diego area is strongly preferred to facilitate close collaboration with operations and be on the ground in a key market.

Compliance: Working knowledge of healthcare marketing compliance (HIPAA, FTC, and regulations specific to compounded medications) is highly desirable.

Compensation

Base: $175,000–$240,000 (commensurate with experience)

Bonus: Performance-based tied to growth KPIs

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