Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. Overview Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. This role leads the delivery of member engagement programs for these offerings and supports the Optum Insight and Optum Financial businesses by driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. The team increasingly impacts the strategic direction for an optimal patient experience in all touchpoints. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. Responsibilities Lead the development of an overall marketing strategy that will drive profitable growth. Build investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment. Execute on customer and business priorities through an end-to-end approach to improve customer experience and Net Promoter Score (NPS). Manage development and execution of new enrollment and retention across business lines to meet key targets and performance goals. Oversee all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, and digital strategies for Optum Insight and Optum Financial’s external websites, social media, and market research. Lead diverse teams across the country with both direct and indirect reporting relationships and support traditional sales teams to meet growth and retention goals. Develop and implement marketing strategies and plans for Optum Insight and Optum Financial overall, as well as for specific markets and service lines in conjunction with strategy and business development. Assist in product and market positioning, go-to-market and launch strategies. Lead omni-channel campaigns utilizing best-in-class campaign management and measurement tools. Leverage content and content tools to drive personalization and extend reach. Manage large, complex budgets across a diverse set of market segments. Develop and enforce brand standards across business units to protect brand integrity. Serve as a catalyst for innovation and actively seek new ways to grow and improve. Establish and achieve concrete measurement standards for all marketing activities, including financial goals; develop and manage marketing budget and ROI reporting. Lead and support teams in managing external vendor relationships. Qualifications Required: Bachelor’s degree. 15+ years of broad-based marketing experience including leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development. 10+ years of team leadership experience. Broad-based knowledge, experience, and results in leading marketing within a large, matrix organization. Ability to think conceptually and strategically; capable of shaping, teaching and influencing while delivering on explicit targets. Solid collaboration and teamwork skills with the ability to maintain respectful relationships and challenge the status quo. High organizational agility to handle large-scale change programs and navigate complex stakeholder environments. Effective communication skills to shape opinions, overcome objections, and convey vision and strategy. Strong personal communication skills to build collaborative relationships across disciplines, interests, and organizations. Proven track record in developing and implementing new systems, programs, techniques, and procedures achieving financial goals. Demonstrated business management ability with success in building programs and strategies that deliver measurable results. Ability to adapt quickly to change and lead others through change in a fast-paced environment. Preferred: Healthcare or Financial Services Marketing. Master’s degree in Marketing or Business Administration. Based in Eden Prairie, MN. All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (subject to eligibility requirements). You’ll find a broad range of benefits and incentives. Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants. UnitedHealth Group is an Equal Employment Opportunity employer and will consider qualified applicants without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by applicable laws. UnitedHealth Group is a drug-free workplace; candidates are required to pass a drug test before beginning employment. J-18808-Ljbffr

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