Creative Director at McAfee San Jose, CA
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Creative Director job at McAfee. San Jose, CA. Job Title
Creative Director Role Overview We are seeking a dynamic and experienced Creative Director to join our team to lead our Brand Design and Creative Services team. As we embark on a brand and consumer-first marketing transformation, this role will play a critical role in driving our marketing efforts and in redefining McAfee to consumers. This role reports to the CMO. This is a Hybrid position located in either San Jose, CA or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the two locations and are not offering relocation assistance at this time. About The Role- Own McAfee’s visual identity, partnering with Brand Marketing to translate our brand promise to consumers into a powerful core logo and overall design system
- Ensure that our design framework and architecture is comprehensive and cohesive to enable activation across all touchpoints both consistently and uniquely based on the audience/platform
- Develop award-winning creative campaigns for McAfee with internal teams and agency partners, bringing the brand to life in new and powerful ways to our consumers
- Develop 360° upper funnel, mid funnel, and lower funnel video and digital marketing campaigns, considering stakeholder briefs and insights
- Tailor team structure and strategy to an understanding of format and functional needs to drive the greatest impact across a variety of marketing channels and audiences, encompassing social, communications, email, campaign and partner needs
- Build and nurture a team of diverse designers (graphic, production, motion, etc.) and video producers who can bring the brand and stakeholder vision and strategy to life
- Act as a brand steward to ensure our design identity is properly understood and implemented across and outside of the organization- including existing and prospective employee branding, across our partner ecosystem, and throughout our communication channels
- Demonstrate thought leadership and early adoption of AI and other efficiency tools to enable greater productivity and more agile and expansive testing and optimization
- Balance a design led point of view with the flexibility to deliver against stakeholder needs that may require creative solutions
- Prioritize design resourcing and initiatives based on impact to the business, consistently testing and revising as core organization prioritize shift
- 10+ years leading powerful creative campaigns and design teams
- Deep experience in creative strategy, creative direction, concept development and execution across upper, mid and lower funnel campaigns
- Ability to direct photography and video shoots, with prior onsite and post-production experience.
- Growth mindset eager to embrace new tools and platforms to enable a strategy vs. production-oriented team culture and operating mode
- Experience managing creative agency partners and freelancers to ramp up and down based on seasonality and campaign cycles
- Proven impact implementing design and AI tools to drive incremental value and impact
- Ability to assess and communicate the impact of operational and structural improvements
- Strong collaboration skills, able to work effectively across multiple teams and disciplines
- Experience within scaled cross channel, global businesses
- Experience working on/with digital products and services a plus
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
- Location:
- San Jose, CA, United States
- Salary:
- $200,000 - $250,000
- Category:
- Marketing & Media