Overview Crossmedia is the global media independent. We are committed to doing media and business the right way, guided by TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. We are a values-based organization that earns client TRUST by ensuring media transparency and objectivity in decision-making. We apply REASON & logic to solving our clients’ business challenges. The pursuit of HAPPINESS matters to us, and we invest in colleagues’ professional and personal wellbeing and growth through initiatives, clubs and cultural events. We have been top ranked in Ad Age Best Places to Work for six years in a row. Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more. Who You Are As a Redbox Director, you will help lead the development and implementation of advanced analytics solutions to evaluate and optimize marketing performance. Your expertise will guide clients in understanding the effectiveness of their media investments across various channels, driving strategic decisions and maximizing ROI. You are an ambitious, seasoned leader with broad experience across client verticals and media channels. You are collaborative, entrepreneurial, and structured in process and strategic thinking. You demonstrate a genuine commitment to client service and act as a true business partner. You are dedicated to internal team growth while delivering best-in-class client service. You distill complex analytical solutions into simple, actionable insights that resonate with senior leadership and clients, ensuring data-driven strategies are understandable and impactful. Your Role As a senior member of the team, you will partner with the Group Director to review project briefs, provide analytics leadership on client strategic challenges, and drive cross-channel measurement strategies. You will build and analyze marketing mix models (MMM), design analytics frameworks, create data visualizations, optimize media investment, and translate data into actionable insights. You will lead client presentations and act as a hands-on, strategic advisor, helping clients connect media performance to business outcomes. The ideal candidate is deeply skilled in MMM and excited to build best-in-class measurement solutions across a portfolio of high-profile clients. Client Leadership & Strategic Partnership Act as the key Redbox lead across assigned accounts, providing guidance and direction on all measurement initiatives. Build strong, independent relationships with client leads across media, analytics, and brand teams. Partner with Account Teams to understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans. Serve as a senior strategic advisor to clients, helping connect measurement outputs to broader business decisions. Advocate for measurement as a driver of business value, not just a reporting function. Support new business pitches and growth opportunities by developing measurement strategies, case studies, and solutions. MMM & Measurement Expertise Lead end-to-end delivery of MMM engagements, including study design, data strategy, model development, insight and storytelling. Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams. Build, refine, and integrate MMM best practices into broader measurement frameworks (e.g., lift testing, brand tracking, attribution). Continuously innovate in modeling methodology, including attention metrics, blended KPIs, automation, and MMM integration with BI dashboards. Own partnerships with modeling vendors and/or lead internal model development efforts. Team Leadership & Development Manage and mentor a team of analysts and managers, fostering growth in technical, strategic, and storytelling skills. Train the team on best-in-class measurement, dashboarding, insights and client presentations — leading by example. Actively double-check work and deliverables from the team, maintaining high quality and accuracy. Plan and prioritize team work, monitor timelines and hours, and negotiate reasonable timelines with stakeholders. Serve as a visible, accessible leader that the team respects for direction and collaboration. Encourage a culture of continuous learning across new tools, measurement techniques, visualization platforms, MMM, and MTA. Internal Contribution & Innovation Play a key role in the broader XM leadership team, contributing to agency initiatives and best practice development. Bring forward ideas for improving processes, building the team, and evolving how we work. Lead the development of reporting and dashboarding platforms, supporting the team with setup and hands-on involvement when needed. Requirements An MA or BA in a quantitative field and 6+ years of experience in media analytics and business intelligence, focusing on Marketing Mix Modeling and measurement strategy. Deep expertise in MMM with experience across other media measurement forms (MTA, brand lift, attention measurement). Experience crafting measurement + optimization frameworks and test-and-learn agendas across multiple verticals and media types. Strong understanding of media channels (traditional, digital, retail, commerce) and how they drive business results. Experience with statistical modeling tools (e.g., Python, R, SQL) is a plus; storytelling and strategy skills are critical. Ability to synthesize complex technical outputs into clear, client-ready insights. Effective project and team management with attention to detail and multitasking. Reliable and responsible: able to steward the analytics team day-to-day and manage across multiple projects and deadlines. Excellent collaborator and communicator; comfortable presenting to larger audiences. Strong listening skills and a collaborative, team-oriented approach in a cross-disciplinary environment. Salary: $140k - $165k. Commensurate with experience. Compensation determined by skills, qualifications, certifications, tenure, and experience with the position requirements. Crossmedia Benefits Our principles of Trust, Reason, and the Pursuit of Happiness are reflected in benefits that support physical, emotional, and professional well-being, including: Hybrid work options with in-office and remote possibilities Open/Flexible PTO with US & UK policies Sponsored healthcare options and mental health support 401k with company match (USA) and Pension (UK) Paid sabbatical at milestone anniversaries Parental leave and other family-friendly benefits Life milestone recognition and support The Pursuit of Happiness Fund for activities like travel, classes, fitness, or professional development Cell phone/tech reimbursement Student loan payment assistance (US) Tuition reimbursement Learning and development programs And burgers – lots and lots of burgers Commitment to Diversity & Equal Opportunity Crossmedia is a minority-owned company committed to an inclusive environment. We have programs that foster opportunities for underrepresented groups, including XMEquity365—an ongoing initiative promoting Excellence, Voices, Education, Giving & Representation. All responsibilities and opportunities are applied without discrimination on any basis prohibited by law. All job requirements are subject to revision to reflect business needs and accommodations. This description does not imply that these are the only duties. Employees may be asked to perform other duties as needed. This role is at-will in the US and UK where applicable. Continued employment is on an at-will basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with applicable law.

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