Director, MarTech Capabilities - Journey Enablement & Orchestration
New Today
Overview Become a part of our caring community and help us put health first. Are you passionate about transforming customer journeys through technology and data? As the Director, MarTech Capabilities – Journey Enablement & Orchestration, you’ll lead the development and optimization of Humana’s marketing technology ecosystem to deliver personalized, timely, and seamless member experiences. You’ll be at the forefront of journey orchestration—connecting strategy, platforms, and data to help members feel supported every step of the way. This role blends strategic leadership, technical expertise, and operational excellence to elevate how Humana engages with members across their health journeys. As a key leader in Humana’s Marketing Technology and Operations organization, you will drive the enablement of omnichannel journeys that support member engagement, retention, and satisfaction.
Your leadership will enable Humana to deliver smarter, more connected experiences—helping members feel seen, understood, and supported throughout their health journey.
Capability Leadership & Team Management Lead a team of product managers and owners focused on journey orchestration and channel capabilities (email, print, telephonic)
Champion the dual-hat model—ensuring team members act as both product managers and embedded practitioners within agile pods
Foster a culture of innovation, accountability, and cross-functional collaboration
Drive performance and development across the team, aligning capability growth with enterprise goals
Journey Strategy, Roadmap Ownership & Platform Enablement Own the vision, roadmap, and governance for journey orchestration and channel capabilities—ensuring alignment with Marketing’s goals and customer experience strategy
Serve as the strategic business owner of the MarTech stack, translating business needs into scalable, future-ready solutions
Lead the migration and sunset of legacy platforms, ensuring smooth transitions and minimal disruption to business operations
Drive ongoing platform improvements, including feature enhancements, performance optimization, and user enablement
Guide platform architecture decisions and capability development in partnership with IT, technical platform, product, and enterprise architecture teams
Embedded Support, AI Enablement & Best Practices Manage a team that acts as hands-on experts within marketing pods—providing real-time guidance on omnichannel journey builds, platform capabilities, and campaign feasibility, including how to leverage embedded AI agents for orchestration, personalization, and decisioning
Establish and promote best practices for journey design, personalization, and compliance across digital and offline channels, incorporating AI/ML-driven segmentation, content selection, and timing optimization
Ensure consistent use of tools, standards, and AI-enabled features to accelerate campaign execution, improve member experience quality, and enable scalable, intelligent journey automation
Partner with data science, platform, and engineering teams to evaluate and operationalize AI/ML models and agents that enhance targeting, relevance, and responsiveness across the member journey
Cross-Functional & Vendor Collaboration Partner cross-functionally with marketing, IT, experience transformation, data science, and external vendors to ensure cohesive delivery and platform optimization
Collaborate with procurement to evaluate new technologies, guide buy versus build decisions and ensure vendor performance and SLA adherence
Measurement, Governance & Innovation Establish performance metrics and reporting frameworks to measure journey effectiveness, member impact, and ROI
Ensure platform governance and compliance with enterprise data standards and regulatory requirements
Stay ahead of MarTech trends, championing innovation and continuous improvement across tools, processes, and practices
Additional context: This role enables Humana to deliver smarter, more connected experiences—helping members feel seen, understood, and supported throughout their health journey.
Required Qualifications Bachelor’s Degree in Marketing, Information Systems, Business, or related field, or relevant work experience
8+ years of experience in marketing technology, customer journey design, or digital transformation
Proven success leading cross-functional teams and managing complex MarTech platforms
Experience with platforms such as Salesforce Marketing Cloud or Adobe Experience Platform
Experience collaborating with data science, engineering, and marketing stakeholders to integrate personalization and orchestration capabilities
Deep understanding of journey orchestration, personalization, and data-driven marketing
Familiarity with agile product development and scaled agile frameworks
Strong strategic thinking, technical acumen, and stakeholder management skills
Preferred Qualifications Master’s Degree or certification in MarTech, CX, or digital strategy
Experience in a regulated industry (e.g., healthcare, insurance, financial services)
Experience in agile marketing operations or scaled MarTech implementations
Background in customer experience, lifecycle marketing, or CRM strategy
Experience modernizing legacy systems and managing platform transitions
Experience managing vendor relationships, contracts, and technology investments
Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet minimum criteria: download speed at least 25 Mbps and upload speed at least 10 Mbps; wireless, wired cable or DSL connection suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees in California, Illinois, Montana, or South Dakota receive a bi-weekly internet expense payment
Humana will provide Home or Hybrid Home/Office employees with appropriate telephone equipment
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits & Hiring Details Humana offers competitive benefits including health benefits from day one, paid time off, holidays, volunteer time and jury duty pay, 401(k) with employer match, tuition assistance, scholarships for dependents, parental and caregiver leave, charity matching, and more
Our Hiring Process As part of our hiring process, you may be contacted via text message and email to gather more information using HireVue. If selected, you may be invited to pre-recorded interviews (voice, text, or video).
If you have questions, Internal Candidates may contact Ask A Recruiter via go/Buzz with the requisition number.
Humana values personal identity protection and may request your Social Security Number if not already on file, via Humana’s secure website.
Travel: This is a remote position with occasional travel to Humana offices for training or meetings.
Scheduled Weekly Hours 40
Pay Range
$168,000 - $231,000 per year. Eligible for bonus incentive based on company and/or individual performance.
Description of Benefits Humana offers competitive benefits supporting whole-person well-being, including medical, dental, vision, retirement, time off, disability, life insurance, and more.
Application Deadline: 09-22-2025
About us Humana Inc. (NYSE: HUM) is committed to putting health first – for teammates, customers, and the company. Through Humana insurance and CenterWell healthcare services, we aim to improve quality of life for the people we serve.
Equal Opportunity Employer Humana does not discriminate and affirms equal opportunity in employment. We comply with all applicable regulations and base decisions on valid job requirements.
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- Location:
- Washington, DC, United States
- Salary:
- $250,000 +
- Job Type:
- FullTime
- Category:
- IT & Technology