Director, MarTech Capabilities - Journey Enablement & Orchestration

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Overview Become a part of our caring community and help us put health first. Are you passionate about transforming customer journeys through technology and data? As the Director, MarTech Capabilities – Journey Enablement & Orchestration, you’ll lead the development and optimization of Humana’s marketing technology ecosystem to deliver personalized, timely, and seamless member experiences. You’ll be at the forefront of journey orchestration—connecting strategy, platforms, and data to help members feel supported every step of the way. This role blends strategic leadership, technical expertise, and operational excellence to elevate how Humana engages with members across their health journeys. As a key leader in Humana’s Marketing Technology and Operations organization, you will drive the enablement of omnichannel journeys that support member engagement, retention, and satisfaction. Your leadership will enable Humana to deliver smarter, more connected experiences—helping members feel seen, understood, and supported throughout their health journey. Capability Leadership & Team Management Lead a team of product managers and owners focused on journey orchestration and channel capabilities (email, print, telephonic) Champion the dual-hat model—ensuring team members act as both product managers and embedded practitioners within agile pods Foster a culture of innovation, accountability, and cross-functional collaboration Drive performance and development across the team, aligning capability growth with enterprise goals Journey Strategy, Roadmap Ownership & Platform Enablement Own the vision, roadmap, and governance for journey orchestration and channel capabilities—ensuring alignment with Marketing’s goals and customer experience strategy Serve as the strategic business owner of the MarTech stack, translating business needs into scalable, future-ready solutions Lead the migration and sunset of legacy platforms, ensuring smooth transitions and minimal disruption to business operations Drive ongoing platform improvements, including feature enhancements, performance optimization, and user enablement Guide platform architecture decisions and capability development in partnership with IT, technical platform, product, and enterprise architecture teams Embedded Support, AI Enablement & Best Practices Manage a team that acts as hands-on experts within marketing pods—providing real-time guidance on omnichannel journey builds, platform capabilities, and campaign feasibility, including how to leverage embedded AI agents for orchestration, personalization, and decisioning Establish and promote best practices for journey design, personalization, and compliance across digital and offline channels, incorporating AI/ML-driven segmentation, content selection, and timing optimization Ensure consistent use of tools, standards, and AI-enabled features to accelerate campaign execution, improve member experience quality, and enable scalable, intelligent journey automation Partner with data science, platform, and engineering teams to evaluate and operationalize AI/ML models and agents that enhance targeting, relevance, and responsiveness across the member journey Cross-Functional & Vendor Collaboration Partner cross-functionally with marketing, IT, experience transformation, data science, and external vendors to ensure cohesive delivery and platform optimization Collaborate with procurement to evaluate new technologies, guide buy versus build decisions and ensure vendor performance and SLA adherence Measurement, Governance & Innovation Establish performance metrics and reporting frameworks to measure journey effectiveness, member impact, and ROI Ensure platform governance and compliance with enterprise data standards and regulatory requirements Stay ahead of MarTech trends, championing innovation and continuous improvement across tools, processes, and practices Additional context: This role enables Humana to deliver smarter, more connected experiences—helping members feel seen, understood, and supported throughout their health journey. Required Qualifications Bachelor’s Degree in Marketing, Information Systems, Business, or related field, or relevant work experience 8+ years of experience in marketing technology, customer journey design, or digital transformation Proven success leading cross-functional teams and managing complex MarTech platforms Experience with platforms such as Salesforce Marketing Cloud or Adobe Experience Platform Experience collaborating with data science, engineering, and marketing stakeholders to integrate personalization and orchestration capabilities Deep understanding of journey orchestration, personalization, and data-driven marketing Familiarity with agile product development and scaled agile frameworks Strong strategic thinking, technical acumen, and stakeholder management skills Preferred Qualifications Master’s Degree or certification in MarTech, CX, or digital strategy Experience in a regulated industry (e.g., healthcare, insurance, financial services) Experience in agile marketing operations or scaled MarTech implementations Background in customer experience, lifecycle marketing, or CRM strategy Experience modernizing legacy systems and managing platform transitions Experience managing vendor relationships, contracts, and technology investments Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet minimum criteria: download speed at least 25 Mbps and upload speed at least 10 Mbps; wireless, wired cable or DSL connection suggested Satellite, cellular and microwave connection can be used only if approved by leadership Employees in California, Illinois, Montana, or South Dakota receive a bi-weekly internet expense payment Humana will provide Home or Hybrid Home/Office employees with appropriate telephone equipment Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Benefits & Hiring Details Humana offers competitive benefits including health benefits from day one, paid time off, holidays, volunteer time and jury duty pay, 401(k) with employer match, tuition assistance, scholarships for dependents, parental and caregiver leave, charity matching, and more Our Hiring Process As part of our hiring process, you may be contacted via text message and email to gather more information using HireVue. If selected, you may be invited to pre-recorded interviews (voice, text, or video). If you have questions, Internal Candidates may contact Ask A Recruiter via go/Buzz with the requisition number. Humana values personal identity protection and may request your Social Security Number if not already on file, via Humana’s secure website. Travel: This is a remote position with occasional travel to Humana offices for training or meetings. Scheduled Weekly Hours 40 Pay Range $168,000 - $231,000 per year. Eligible for bonus incentive based on company and/or individual performance. Description of Benefits Humana offers competitive benefits supporting whole-person well-being, including medical, dental, vision, retirement, time off, disability, life insurance, and more. Application Deadline: 09-22-2025 About us Humana Inc. (NYSE: HUM) is committed to putting health first – for teammates, customers, and the company. Through Humana insurance and CenterWell healthcare services, we aim to improve quality of life for the people we serve. Equal Opportunity Employer Humana does not discriminate and affirms equal opportunity in employment. We comply with all applicable regulations and base decisions on valid job requirements.
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Location:
Washington, DC, United States
Salary:
$250,000 +
Job Type:
FullTime
Category:
IT & Technology