Director of Engineering for a DTC eCommerce Vitamin & Supplement Brand - 100% Remote / Full-Time About the Role: At Alfa Wave Agency, we specialize in connecting top talent with companies that are shaping the future of eCommerce and digital innovation. Our client, a rapidly growing direct-to-consumer online supplement brand, is on a mission to help people take control of their health through high-quality, science-backed products. Due to rapid growth, they are seeking a Director of Engineering to unify and optimize their technology operations. As the Director of Engineering , you will play a critical role in driving the company's technical vision, optimizing digital infrastructure, and leading a high-performing team. This is a strategic, hands-on leadership position where you will oversee eCommerce development, digital marketing technology, and data-driven innovations to enhance customer experience and business performance. Key Responsibilities: Unify the company’s technology stack, integrating Shopify, CDPs, ERP systems, and marketing technology into a cohesive strategy that supports business growth. Assess current technical challenges and establish priorities to drive innovation and efficiency across eCommerce, performance marketing, and customer tracking. Build and scale an engineering team while overseeing additional recruitment for future growth. Optimize and refine legacy systems to simplify, automate, and improve overall business operations—with a focus on data activation, tracking, and marketing optimization. Lead migration efforts from Instapages to Builder.io, implementing a modern, headless React-based CMS to improve website performance and conversion. Oversee the integration of ERP solutions to enhance order management, fulfillment, and cross-department efficiency. Leverage customer data platforms (CDPs) like Rudderstack, Klaviyo, and Attentive to create unified customer profiles that drive retention and acquisition strategies. Implement data governance, event tracking, and analytics best practices to support data-driven decision-making across the organization. Introduce AI-driven insights and automation tools to enhance marketing efficiency and personalization efforts. Partner with executive leadership to ensure technical initiatives are aligned with business objectives and revenue growth goals. Qualifications: Proven experience as a Director of Engineering, CTO, or senior technical leader within a fast-growing eCommerce or DTC brand. Expertise in Shopify development, performance marketing technology, ERP solutions, and customer data platforms (CDPs). Deep understanding of data engineering, tracking, and analytics, including experience with event tracking tools like Rudderstack. Experience leading cross-functional teams, bridging the gap between engineering, marketing, customer experience, and operations. Strong business acumen with the ability to align technology strategy with key business outcomes. Familiarity with generative AI applications and their potential for driving marketing and customer insights is a plus. This role is ideal for a strategic yet hands-on leader who thrives in high-growth environments and is excited to scale technology for a leading health & wellness brand. Please don’t hesitate to apply with your resume today! Seniority level Director Employment type Full-time Job function Engineering, Information Technology, and Marketing Industries Marketing Services, Wellness and Fitness Services, and Retail Health and Personal Care Products

#J-18808-Ljbffr