OverviewDirector, Product Marketing at PayPalPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.Job Description Summary: This job establishes overall business strategy for BNPL (Buy Now Pay Later) product marketing, influencing executive-level decision-making through strategic insights. They collaborate with global product development teams, in-country marketing teams, and PayPal's marketing communication channel owners to ensure alignment with market needs and drive product awareness through effective communication. This role involves monitoring market trends to adjust strategies, detailed tracking of marketing effectiveness and budget, and ensuring that products resonate with target audiences and achieve business objectives.Essential ResponsibilitiesDevelop insights and conduct market analysis to inform product strategy and positioningCreate and refine value proposition narratives tailored to market segmentsMonitor and analyze competition to identify opportunities and threatsCollect and validate customer feedback to guide product developmentLead early detection and resolution of customer issues to improve satisfactionOversee performance tracking through instrumentation and dashboardingTranslate insights into actionable recommendations for product enhancementsDrive the execution of key initiatives and go-to-market strategiesCollaborate with cross-functional teams to deliver impactful merchant solutionsLead regional product marketing initiatives to align with business objectivesQualificationsMinimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.Compensation and BenefitsPayPal is committed to fair and equitable compensation practices. The U.S. national annual pay range for this role is $152,500 to $262,350. Actual compensation is based on factors including location, skills and experience. The total compensation may include an annual performance bonus (or other incentive), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.For most employees, PayPal uses a balanced hybrid work model offering 3 days in the office and 2 days flexible.Additional InformationPayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.EEO and Belonging: PayPal provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law. We also offer reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.REQ ID R0131355 #J-18808-Ljbffr