Growth Marketing Manager

New Yesterday

1 day ago Be among the first 25 applicants This range is provided by Prolific. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $120,000.00/yr - $150,000.00/yr Team: Marketing (Hybrid)
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
We’re looking for a strategic and execution-focused Growth Marketing Manager to own demand generation across a tightly defined set of high-value accounts. You’ll drive pipeline growth and brand engagement with frontier AI model creators and leading AI application developers, using a high-impact account-based marketing (ABM) approach.
As an individual contributor, you'll work closely with others in the growth marketing team, which includes a demand generation events manager and a lifecycle marketer, to plan and execute coordinated campaigns and partner with Sales, Product Marketing, and Content to align efforts across the funnel.
What you’ll bring to the role
Proven experience in B2B demand generation and ABM, ideally in the AI, SaaS or developer tools space. Excellent collaboration and communication skills—you keep stakeholders informed, bring others along with clear rationale, and document insights and performance clearly. Comfortable setting up experiment frameworks, executing on them and regularly sharing experiment results, learnings, and campaign performance to inform broader team strategy. A strong grasp of growth levers across paid media, intent data, outbound orchestration and on-site conversion optimization. Demonstrated ability to build integrated, multi-channel campaigns that drive awareness and pipeline within strategic accounts. A data-driven mindset — comfortable owning performance metrics like MQLs, SALs, pipeline contribution, and ROI. Excellent collaboration skills—able to partner with sales and cross-functional marketing teams to deliver coordinated, customer-centric experiences. Comfort operating in fast-paced, ambiguous environments where experimentation and iteration are key.
What you’ll be doing in the role
Develop and execute ABM plans targeting leading AI labs, large enterprises, and innovative startups, with measurable impact on pipeline. Design and optimize campaigns across customer touchpoints—tailoring messaging and content to key use cases, personas and buying stages. Own the strategic account list with Sales and Revenue Operations, defining target segments and priority accounts. Coordinate with our events manager to embed field marketing and hosted experiences into your demand playbook. Collaborate with the lifecycle marketer to build effective nurture journeys and accelerate hand raisers through the funnel. Test and scale new demand tactics using insights from intent platforms, enrichment tools, and campaign analytics. Communicate progress clearly and frequently with internal stakeholders — including weekly updates on campaign performance, test results, and actionable learnings. Track performance, report on KPIs, and iterate campaigns based on data and feedback.
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Location:
San Francisco, CA, United States
Salary:
$200,000 - $250,000
Job Type:
FullTime
Category:
Marketing & Media