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Obello is hiring its first growth marketing lead, a data-driven, hands-on strategist and operator who can build and execute Obello’s digital acquisition strategy. This person will define and optimize our digital channel mix, with suggested platforms including Meta, LinkedIn, and YouTube. They will partner with the founding team on go-to-market strategy and bring a test-learn-optimize mindset to everything they do. The ideal candidate loves building, thrives in fast-paced environments, and can balance strategy with day-to-day execution.

Responsibilities

• Develop and own Obello’s paid acquisition and growth marketing strategy
• Define and optimize the digital channel mix, including suggested platforms such as Meta, LinkedIn, and YouTube
• Launch and optimize paid campaigns across selected channels
• Track and report on KPIs such as CAC, ROAS, funnel conversion rates, LTV:CAC, and channel-level performance
• Partner with design and content teams to develop high-performing creative and landing pages
• Build and manage growth experiments and conversion rate optimization initiatives
• Define growth infrastructure: attribution, tracking, reporting, and performance dashboards
• Work closely with product, sales, and customer experience to align growth with user behavior and business priorities
• Inform budgeting and forecasting based on campaign performance and ROI

Requirements

• 5–8 years of experience in B2B SaaS growth or performance marketing, ideally in early-stage startups
• Deep expertise across paid channels and digital acquisition
• Strong analytical skills and familiarity with key SaaS growth metrics
• Experience managing budgets and optimizing performance across multiple platforms
• Comfortable wearing many hats and operating independently
• Proven track record of running experiments, scaling channels, and hitting aggressive growth goals
• Thrives in fast-paced, data-rich environments with lots of ambiguity
• Excellent communicator and collaborator

Bonus Points

• Experience working in the design software or creative tooling space
• Familiarity with AI technologies or marketing AI tools
• Experience with HubSpot, Mixpanel, or other analytics/growth platforms
• Background in CRO, landing page testing, or funnel optimization
• Experience working with or managing agency partners
• Equity: Meaningful early-stage ownership
• Location: Hybrid (San Rafael, Marin)

Why Now?

This is a rare opportunity to join a company with early momentum and shape the go-to-market strategy from day one. This role will help launch new products, define the marketing playbook, and build the brand that puts Obello on the map.

Equal Opportunity Employer

Obello is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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