Head of Lead Generation & Demand Marketing Join to apply for the Head of Lead Generation & Demand Marketing role at Vitesse Head of Lead Generation & Demand Marketing 2 days ago Be among the first 25 applicants Join to apply for the Head of Lead Generation & Demand Marketing role at Vitesse The Role

As the Head of Lead Generation & Demand Marketing, you will own the strategy and execution for building Vitesse’s digital marketing engine. This role is critical in shifting Vitesse from a referral-driven growth model to a structured, scalable, and data-driven marketing-led pipeline generation engine across the U.S. and global markets.

You will develop and implement ABM strategies, digital campaigns (SEO, PPC, paid media, content marketing), marketing automation workflows, and analytics reporting frameworks, ensuring that marketing efforts drive measurable pipeline and revenue impact.

This role will be foundational to the long-term success of Vitesse’s commercial strategy and is an exciting opportunity to shape the next phase of our growth.

Key Responsibilities

Develop and execute a comprehensive lead generation and demand marketing strategy, aligned with company GTM priorities (E&S, Specialty, Captives).

Launch and optimize Account-Based Marketing (ABM) campaigns targeting key accounts.

Own digital marketing strategy and execution, including SEO, paid media, PPC, and LinkedIn marketing.

Manage marketing automation programs (HubSpot, Salesforce, Apollo etc.), optimizing lead nurturing, scoring, and attribution models., working closely with the Sales Ops team.

Build multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.

Launch full-funnel marketing performance dashboard and define lead gen KPIs.

Partner with Sales, Sales Ops, Product Marketing, Comms and Events Marketing teams to ensure cross-functional alignment and campaign execution.

Manage external agencies and contractors as needed to scale campaigns efficiently.

Lay the foundation for a high-performing lead generation team, including hiring and managing junior team members (Performance Marketing Specialist, etc.).

What Success Looks Like

A scalable demand generation engine delivering consistent, high-quality leads into the sales pipeline.

Clear attribution models and measurable marketing impact on revenue growth.

Successful launch of ABM programs, SEO strategy, and digital lead generation initiatives.

Strong collaboration with Commercial, Product Marketing, and RevOps teams to accelerate pipeline growth.

Marketing’s influence on pipeline and revenue is tracked, reported, and celebrated.

Requirements

7+ years of experience in B2B demand generation and digital marketing roles, ideally in B2B fintech, insurtech, and SaaS.

Proven success with ABM programs, SEO/SEM, paid media, and marketing automation platforms.

Strong analytical skills, with the ability to build and interpret dashboards and performance reports.

Hands-on experience with Salesforce, HubSpot (or similar CRM/marketing automation platforms).

Collaborative and cross-functional mindset — must thrive in a fast-paced, high-growth environment.

Exceptional communication skills, attention to detail, and strategic thinking.

Experience building a team is a plus.

Prior experience in the insurance, fintech, or SaaS ecosystem preferred.

Benefits

2 days of volunteering leave

Recruitment referral fees of $1,000

Medical Insurance

Basic life & AD&D insurance

Access to our mental health therapy partner Oliva wellbeing platform.

Sabbatical – after 5 years

Addition day’s annual leave

Sick Leave – 5 days

Annual leave – 20 days

Maternity leave

Paternity leave

Voluntary Critical Illness and accident Insurance (employee paid)

Employee Assistance Program

Ongoing learning & development

Commuter Benefits

401k scheme

Offering $145k-$175k

We offer a hybrid work approach with 3 days in the office.

We are an Equal Opportunity Employer

Weare committedtocreating aninclusive environment that enables everyone to perform attheirbest, where we recognise the rights of all individuals to mutual respect and where there is an unbiased acceptance of others. Our policies and practices aim to promote an environment that is free from all forms ofUnfairdiscrimination and values the diversity of all people. At the heart of ourpolicy, weseekto treat people fairly and with dignity and respect. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Vitesse by 2x Sign in to set job alerts for “Head of Marketing” roles. Manhattan, NY $65,000.00-$70,000.00 2 weeks ago Manhattan, NY $125,000.00-$200,000.00 7 hours ago VP of Marketing Management - Selby Jennings Alternative Investment, Integrated Marketer – Vice President Manhattan, NY $150,000.00-$185,000.00 2 days ago Manhattan, NY $160,000.00-$170,000.00 3 days ago Manhattan, NY $100,000.00-$160,000.00 13 hours ago Demand Generation Specialist, Emerging & Small Business Manhattan, NY $85,000.00-$100,000.00 13 hours ago Business Development Representative - Globaledit New York County, NY $55,000.00-$65,000.00 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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