Join to apply for the Head of Marketing role at JOBS by allUP Join to apply for the Head of Marketing role at JOBS by allUP This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $170,000.00/yr - $195,000.00/yr US - Remote Abou our client At Winnie , the mission is to make parents’ lives easier. Winnie helps millions of parents across the United States find childcare, preschool, K-12 schools, and more. In addition to helping parents, child care providers and schools use Winnie to drive new enrollments, attract new employees, and get support and resources to run their programs efficiently. About the Role Winnie is looking for a Head of Marketing to pioneer the company’s next frontiers of growth. Organic search powered early growth, but the landscape has changed with AI and organic search is not expected to drive the next phase. The team is seeking a *data-driven, AI-native, creative marketer* who lives and breathes user acquisition—someone who can discover and grow new channels and help take advantage of the many opportunities that AI brings. This is a remote position open to candidates based anywhere in the U.S. Responsibilities Systematically test and scale new user‑acquisition channels to diversify traffic beyond traditional SEO/SEM Define, track, and report on key performance indicators (KPIs) for all acquisition channels, optimizing for ROI Partner closely with Product and Engineering to ship growth‑oriented features Design and maintain thoughtful integrations with generative AI platforms, exposing enough data to drive growth while safeguarding Winnie’s proprietary moat Qualifications 5+ years leading growth or marketing at a high‑growth consumer or marketplace startup Expertise in location-based targeting and marketing for brick-and-mortar businesses Proven track record of growth wins driven by ingenuity over budget Fluency in social platform mechanics (TikTok, Instagram, etc.) and ability to be hands-on Data‑driven decision‑making; familiarity with Amplitude/GA4/SQL What it’s like to work at Winnie Not a typical tech company Super family-friendly and values reasonable work hours Cross-functional and collaborative work culture across the company Team members located across the U.S., from east coast to west coast Slack used to facilitate communication across the distributed team What the Company Offers Excellent medical, dental, and vision coverage for employees and their families One Medical membership for employees and dependents FSA and Dependent Care FSA options available Generous time off and sick time benefits 12 weeks of fully paid parental leave and family-friendly policies Annual professional development budget to support career development Salary info: $170k – $195k/year Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Marketing Services Referrals increase your chances of interviewing at JOBS by allUP by 2x Inferred from the description for this job Medical insurance Vision insurance Get notified about new Head of Marketing jobs in San Francisco Bay Area . VP, Performance Marketing / Director, Paid Media & Growth San Francisco Bay Area $220,000.00-$260,000.00 7 hours ago Head of Product Marketing - Americas (US & LATAM) San Jose, CA $180,000.00-$264,000.00 2 weeks ago San Francisco, CA $170,000.00-$230,000.00 8 hours ago San Francisco, CA $175,000.00-$225,000.00 1 month ago Head of Enterprise Revenue & Go-To-Market San Francisco, CA $225,000.00-$250,000.00 4 months ago Head of Commercial Operations - Matter Intelligence Director, Product Public Relations (Remote) Sunnyvale, CA $150,000.00-$240,000.00 2 weeks ago Palo Alto, CA $120,000.00-$130,000.00 2 hours ago Senior Manager, Growth and Marketing Analytics We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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