This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $115,200.00/yr - $158,400.00/yr

Become a part of our caring community and help us put health first Humana is growing in the Group Medicare and Group Benefits space. As Manager, Marketing Programs, you’ll lead the execution of sales enablement programs, compliance efforts, and multi-channel marketing campaigns—ensuring programs and campaigns launch on time, support differentiated selling, meet quality standards, and align with strategic goals.

This role is ideal for a detail-oriented, hands-on, and process-driven B2B marketer who thrives in a fast-paced environment and excels at managing timelines, resources, and cross-functional collaboration.

Overview This role oversees the end-to-end delivery of sales enablement programs and lifecycle marketing campaigns, managing timelines, workflows, and stakeholder coordination to ensure flawless execution. You’ll work closely with creative, data, operations, and channel teams to bring campaigns to life across email, direct mail, SMS, and digital platforms.

Key Responsibilities

Manage sales enablement resources, ensuring materials are benefit focused, relevant, easy to use, current, and legally compliant

Support the delivery of multi-channel campaigns, ensuring on-time and accurate execution across channels

Lead the delivery of targeted, customized prospect and customer materials and websites, working directly with sales and service teams

Coordinate cross-functional teams, including creative, data, operations, and compliance, to align on campaign requirements and deliverables

Maintain delivery calendars and project trackers, providing visibility and accountability across teams

Identify and resolve delivery risks or bottlenecks, escalating issues and proposing solutions as needed

Contribute to process improvement initiatives, helping streamline workflows and enhance delivery efficiency

Lead a team of marketers, focused on marketing execution

Impact This role is essential to ensuring Humana’s lifecycle marketing campaigns and sales enablement resources are executed with precision and consistency. Your leadership will help deliver meaningful member experiences that drive engagement, satisfaction, and health outcomes.

Qualifications Required

Bachelor’s degree in Marketing, Project Management, Business, or related field or equivalent years of required experience

5+ years of experience in marketing operations, campaign delivery, or project management

Experience managing cross-functional teams and coordinating complex product initiatives from planning through launch

Ability to work independently to manage priorities and deliver projects

Continuous improvement mindset

Strong organizational and time management skills

Excellent communication and problem-solving abilities

Solid understanding of regulatory and compliance requirements relevant to healthcare product delivery

Preferred

Experience in healthcare, insurance, or regulated industries and B2B marketing and sales environment

Familiarity with marketing automation platforms and campaign management tools

Knowledge of compliance and privacy standards (e.g., HIPAA, CAN-SPAM)

Experience with multi-channel campaign execution (email, direct mail, SMS, digital)

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet: minimum download speed 25 Mbps and upload speed 10 Mbps; wireless, wired cable or DSL connection recommended

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees in CA, IL, MT, or SD may receive a bi-weekly internet expense payment

Humana provides telephone equipment appropriate to meet business requirements

Work from a dedicated space free from ongoing interruptions to protect member PHI / HIPAA information

Benefits Humana offers a variety of benefits to promote the health and well-being of employees and their families, including:

Health benefits effective day 1

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities

Our Hiring Process As part of our hiring process, we may contact you via text message and email to gather more information. If selected to move forward, you may participate in pre-recorded interviews and scheduling via HireVue.

Travel: This is a remote position with possible travel to Humana offices for training or meetings.

Additional Equal Opportunity Employer: Humana does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. Humana complies with Section 503 of the Rehabilitation Act and VEVRAA.

Application Deadline: 09-18-2025

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