Marketing Lead

New Yesterday

Marketing Lead Direct applicants only. Please note that we are not seeking assistance from recruiters, headhunters, or agencies for this position. If you've ever envisioned yourself at the forefront of AI and Web3 innovation, then Cere offers the perfect opportunity to transform that vision into reality. Cere is a cutting-edge Web3 data infrastructure scale-up seeking someone who is not just looking for a job but wants to be challenged to accomplish great things in an exciting venture. As the Marketing Lead, you'll have a key role on the marketing team in how we connect with customers to drive growth across our products. In this role, you'll focus on informing and implementing a tactical roadmap of initiatives to help expand our businesses and support the launch of new products. We are looking for a consumer product marketer who can build and launch marketing strategies that drive brand awareness, adoption, and growth, as well as implement go-to-market strategies for our innovative products alongside cross-functional teams. Please note this is a hybrid role based in San Francisco, Berlin, or Warsaw, with an expectation to be in the office 2-3 times a week. About Cere Network Since its launch in 2019, the Cere team has anticipated the difficulties that current systems would encounter, now highlighted by the swift advancements of AI and the surge in data. With companies using multiple vendors causing data fragmentation that complicates AI integration, Cere presents itself as an objective, open-source solution with the vision that all data should be decentralized. Unequivocally. Cere is backed by the world's largest institutions and projects, including Binance Labs, Republic Labs, and Polygon. For more info, see: www.cere.network Our Ethos At Cere, we're not just hiring for roles; we're seeking individuals with specific qualities. We value those who excel in our fast-paced environment, embracing methodical, simulation-driven development and first-principle thinking. Our team members uphold high standards, discipline, and a growth mindset that fuels ongoing learning and process refinement. Exceptional written communication is essential, as we rely on tools like Notion, Slack, and Wiki for organized, transparent collaboration. We prioritize autonomy and goal orientation, fostering a culture of accountability and transparency. Our ecosystem thrives on supportive, challenge-driven teamwork, which drives Cere's rapid innovation. We're drawn to individuals with character, high standards, and the ability to build and optimize efficient habits. A growth mindset and commitment to collective success underpin our team dynamics, as we aim to nurture a larger ecosystem of collaboration and progress. Responsibilities : Develop and execute long-term go-to-market strategies to support growth and product marketing teams in achieving targets and forecast outcomes. Provide leadership, guidance, and mentorship, while actively engaging in tactical deep dives. Oversee and evolve current growth and product marketing teams to ensure strategic execution and target achievement. Collaborate with the product marketing team to transition from single-product brand awareness to comprehensive solutions and bundles. Utilize paid ads, events, and other channels to drive self-service revenue growth. Develop and implement a community marketing strategy tailored to the developer community, leveraging platforms such as our blog, Discord, and other relevant channels. Craft and operationalize the vision for the future of Cere Network through thought leadership and brand marketing initiatives. Work closely with the product team to develop and execute effective product marketing strategies for Cere Network's diverse portfolio. Requirements : 4-6 years of experience in marketing or a related field, demonstrating success in developing and executing marketing strategies across products and brands. Hands-on experience managing campaigns and working in an agile environment, capable of detailed execution at an individual contributor level. Experience in gaming or agency work is a plus. Extensive background in technology marketing with a strong understanding of selling tech products and engaging with developer ecosystems. Proven ability to collaborate effectively with sales, product development, and customer success teams, fostering cross-functional synergy. Successful history of overseeing growth initiatives, operational efficiencies, and strategic planning within marketing to align with company objectives. Experience in developing and executing product marketing strategies that resonate with target audiences and drive adoption. Experience owning pipeline generation strategies for enterprise clients, utilizing data-driven insights to improve performance and revenue. A deep interest and understanding of web3/blockchain technology and its potential impact. A bit more about our multinational, high-performance (and primarily remote) team: Join a talented multicultural team based around the world, including Berlin, Amsterdam, San Francisco, and Warsaw. While many teams work remotely, we also gather in person every 1-2 months. We value autonomy and flexibility, coupled with transparency, accountability, and ownership.
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Location:
San Francisco, CA, United States
Salary:
$250,000 +
Category:
Marketing & Media