Overview Role Overview: We are seeking a Marketing Lead to own all aspects of marketing—brand, community engagement, growth marketing, and demand generation. You will craft Novita’s narrative, drive awareness in the developer and enterprise ecosystem, and convert that attention into adoption and revenue. This is a high-impact, high-ownership role where you will set strategy, run campaigns, and lay the foundation for a world-class marketing organization. What You’ll Do Brand & Narrative Define Novita’s brand identity, messaging, and positioning across AI infrastructure products. Own our website, social channels, and public presence to ensure a consistent, compelling story.

Growth & Demand Generation Drive and execute multi-channel campaigns (SEO/SEM, paid social/search, affiliates, lifecycle email, retargeting) to drive qualified leads and product usage. Run growth experiments to optimize acquisition, activation, and conversion across self-serve and enterprise funnels. Partner with Growth and Sales to design programs that improve CAC/LTV efficiency and accelerate pipeline.

Community & Content Develop a content engine (blogs, case studies, benchmarks, videos) to educate and inspire developers, researchers, and AI builders. Launch and manage community initiatives—hackathons, ambassador programs, open-source partnerships, meetups, and conferences. Create thought leadership opportunities for founders and technical leaders through speaking engagements, podcasts, and earned media.

GTM & Product Marketing Lead marketing strategy for product launches and integrations, including messaging, collateral, and co-marketing with partners. Collaborate with Product and Sales on competitive positioning, pricing tests, and sales enablement materials.

Team & Operations Stand up a lean marketing stack (analytics, automation, CRM) and manage agencies or contractors as needed. Define KPIs, build dashboards, and report on campaign performance, channel ROI, and overall marketing impact.

Qualifications 3+ years of experience in B2B or developer-focused marketing, ideally at a high-growth startup or AI/infra company. Proven ability to own strategy and execution across brand, growth, content, and community. Data-driven mindset with strong analytical skills; comfortable setting up experiments and measuring funnel performance. Excellent writing and storytelling skills with the ability to explain complex technical concepts clearly. Comfortable working in a fast-paced startup environment with high autonomy and direct feedback. Bonus Experience marketing developer tools, AI infrastructure, or open-source ecosystems. Familiarity with tools like HubSpot, Webflow/Framer, GA/Looker/Metabase, and paid ad platforms. Why Join Us Build the marketing foundation of a rapidly scaling AI infrastructure company at the forefront of model inference and GPU innovation. Collaborate with a global team serving cutting-edge developers, startups, and enterprises. Hybrid SF office with flexibility for remote days and opportunities to travel for events and community programs. Competitive compensation and benefits package. Competitive pay package 100% employer-covered premium medical, dental, and vision insurance 401(k) plan Free lunches in the office Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at Novita AI by 2x Location: San Francisco, CA

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