Overview Join to apply for the Principal Event Marketing Manager role at Atlassian .

Working at Atlassian: Atlassians can choose where they work – in an office, from home, or a combination. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Responsibilities

Lead program management and localization strategies for events you oversee, including Sales Kickoff.

Collaborate with senior and executive leadership to define event objectives, target audiences, and desired outcomes.

Lead and develop event strategies and experiences with key stakeholders to align with product roadmaps, messaging pillars, business priorities and executive vision.

Communicate objectives, status, and updates to team members and stakeholders on a regular basis.

Directly manage and inspire internal and external cross-functional teams supporting customer-facing event programs.

Understand customer needs and design in-person and digital events to meet those needs and achieve business objectives for internal and external audiences.

Use a data-driven approach to build insights and strategies; be an expert in event measurement and ROI tracking.

Design engaging event experiences reflecting the company’s values and continuously improve attendee experience through feedback mechanisms.

Address issues during events with quick and effective resolutions.

Demonstrate contract negotiation skills and experience.

Design and build operational structures and processes to ensure team efficiency while coordinating globally to meet deadlines.

Continually align and evolve event program strategies to the needs of the business.

Manage and evaluate agency partners to create best-in-class experiences.

Manage complex event budgets, including monetization, revenue modeling, risk mitigation, and timely invoice reconciliation.

Communicate effectively to help build and tell the ROI story of events.

Be a problem-solver who thrives in a fast-paced environment and can anticipate challenges.

Expected Results

Flawless execution with attendee priorities mapped to key metrics.

Strong relationships and collaborative teamwork with suppliers and partners.

Exceptional operational efficiency.

Qualifications

10+ years of experience in event marketing roles, with SaaS or brand-side experience a plus.

5+ years of experience in a high-growth enterprise technology environment.

Excellent written and presentation skills for senior and executive audiences.

Direct experience owning and producing varied-sized event programs with strong attention to detail.

Experience across event marketing domains including execution, content, tech, production, and audience acquisition.

Experience managing complex event strategies and portfolio frameworks.

Compensation At Atlassian, we design equitable, explainable, and competitive compensation programs. The base pay range for new hires in the United States is provided by geographic pay zones:

Zone A: $156,600 - $204,450

Zone B: $141,300 - $184,475

Zone C: $130,500 - $170,375

This role may be eligible for benefits, bonuses, commissions, and equity. Please consult with your recruiter for the specific zone and location.

Benefits & Perks At Atlassian, we offer a wide range of perks and benefits to support you and your family. Learn more at go.atlassian.com/perksandbenefits.

About Atlassian At Atlassian, we’re motivated by a common goal: to unleash the potential of every team. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All information is kept confidential according to EEO guidelines. We can support accommodations or adjustments at any stage of the recruitment process upon request. For more about our culture and hiring process, visit go.atlassian.com/crh.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales | Industries: Software Development

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