Overview Chime is committed to our mission of uniting everyday people to unlock financial progress. We’re seeking a Principal Performance Marketing Strategist to join our Growth Marketing team. In this high-impact role, you’ll shape and execute data-driven media strategies to accelerate member acquisition across Chime’s markets. You will own the full-funnel media approach—balancing proven performance levers with emerging upper-funnel channels—while ensuring our investments deliver measurable impact. As a senior leader, you’ll translate business goals into scalable media plans, guide budget allocation, and collaborate across Product Marketing, Data, Finance, and Creative to ensure media investments align with company priorities. This role requires strong executive communication, cross-functional influence, and partnership with both internal teams and external platforms. The base salary offered for this role and level of experience will begin at $146,610 and up to $207,700 . Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on location, skills, qualifications, and experience. In this role, you can expect to: Develop and execute data-driven media strategies to drive new member acquisition. Lead allocation of media investments across digital, mobile, offline, and emerging channels. Partner with internal media leads and channel owners to optimize for volume, efficiency, and brand consistency. Design and implement robust measurement strategies, leveraging Media Mix Modeling, incrementality testing, and in-channel analytics. Champion Chime’s Media Mix Model workstream, turning insights into actionable investment shifts. Collaborate closely with cross-functional partners (Data, Analytics, Finance, Product Marketing, and Creative) to ensure alignment on goals and execution. Manage relationships with agencies and scaled partners (Meta, Google, etc.), driving accountability on pacing, creative enablement, and performance. Deliver impact reporting on paid marketing efforts, translating data into actionable insights and executive-ready narratives. Optimize existing processes and introduce new ones to improve cross-functional collaboration and business outcomes. To thrive in this role, you have: 8+ years of experience in paid media, with emphasis on performance-driven campaigns and media mix optimization. Experience designing media measurement frameworks and working knowledge of attribution models, incrementality testing, and Media Mix Modeling. A proven record of managing an 8-figure+ always-on media budget across multiple scaled channels. Strong analytical skills and ability to synthesize data into actionable insights. Experience leading agency relationships and cross-functional collaboration. Familiarity with strategy, planning, and buying processes across multiple media types. Excellent verbal and visual communication skills to influence leadership and drive alignment. Bachelor’s degree in business, marketing, or related field preferred. About us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. We are a team of problem solvers, dreamers, and builders with one shared obsession: our members. Our culture is entrepreneurial, collaborative, and focused on delivering the best experience possible while upholding the highest standards of integrity. *Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. What we offer for our full-time, regular employees Our in-office policy includes four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit. Competitive salary based on experience ✨ 401k match plus comprehensive medical, dental, vision, life, and disability benefits Generous vacation policy and company-wide Chime Days, plus bonus company-wide paid days off 1% of your time off to support local community organizations Annual wellness stipend for eligible wellness expenses Paid parental leave options Access to Maven for family planning with substantial reimbursement options In-person and virtual events to connect with fellow Chimers A challenging and fulfilling opportunity to help millions unlock financial progress Chime is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis. If you require accommodation during the application process, please contact benefits@chime.com. Chime Demographic Questions We are committed to inclusive hiring practices and invite candidates to voluntarily complete a short demographic survey. Your responses are anonymous and stored separately from your application. This information will be retained for 18 months and then anonymized.

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