Overview Principal Product Marketing Manager role at GoFundMe . You will lead high-impact, consumer-facing product initiatives across our platform. This individual will be strategic, proactive, and independently driven, shaping compelling product narratives, crafting rigorous GTM strategies, and mobilizing cross-functional teams to drive measurable outcomes across the product lifecycle. In this role, you’ll own product launches with a high degree of independence, manage ambiguity with clarity, and lead initiatives that impact team and company-wide goals. Candidates located in the San Francisco Bay Area; there will be an in-office requirement of 2-3x per week. Responsibilities Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth. Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights. Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use. Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends. Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance. Serve as the connective tissue across teams, aligning Marketing, Communications, Social, and Growth on priorities, deliverables, and goals, while mitigating risks, surfacing product pivots, and leading with rigor and action. Drive ongoing performance through retrospectives, testing, iteration, and scaling, maintaining a consumer-first approach. Qualifications 8–12+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives. Strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns. Ability to synthesize ambiguity into actionable strategy and provide clarity where there is none. Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages. Consumer-obsessed mindset, advocating for user-first thinking and grounding decisions in user behavior and research. Excellent project management, communication, and stakeholder engagement skills. Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration. Why you’ll love it here Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year. Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere. Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together. Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits. Holistic Support: Financial assistance for hybrid work, family planning, generous parental leave, flexible time-off policies, and mental health resources. Growth Opportunities: Access learning, development, and recognition programs. Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups. Community Engagement: Participate in volunteering and Gives Back programs. Our values and equal opportunity We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. GoFundMe is proud to be an equal opportunity employer that does not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, disability, or military or veteran status. If you require a reasonable accommodation to participate in the hiring process, please contact accommodationrequests@gofundme.com. The total annual salary for this full-time position is $183,000 - $275,000 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Your recruiter can share more about the specific salary range based on your location during the hiring process. Learn more about GoFundMe and our data privacy practices as they relate to job candidates. Depending on location, GDPR or US privacy laws may regulate data handling. Our full notice is available here. By submitting your application, you agree to our data processing practices as part of the application procedure. We’re proud to partner with GoFundMe.org to extend the reach and impact of our community. For more information, visit our Newsroom and Year in Help reports for recent updates. 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