Senior Manager, Field Marketing
New Today
Overview
Senior Manager, Field Marketing role at Diligent.
About Us: Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform provides practitioners, the C-Suite and the board with a consolidated view of their entire GRC practice to manage risk, build resilience and make better decisions faster. At Diligent, we value curiosity, bold thinking, and rapid experimentation as we build the future with AI-driven workflows.
Learn more at diligent.com or follow us on LinkedIn and Facebook.
Key Responsibilities
Strategic Planning & Team Leadership
- Own the strategic planning across the ENT & MM teams—design field marketing plans that align with product and enterprise goals.
- Build and manage budgets to maximize ROI across teams and campaigns.
- Lead and mentor Field Marketing Managers, diagnosing gaps and guiding execution to optimize funnel performance and pipeline development.
- Leverage the marketing toolkit to determine the right channel mix—events, digital, email, gifting—for each region.
- Drive continuous process improvement—streamlining procedures, refining campaign playbooks, and scaling best practices.
Strategic Field Marketing Execution
- Design and execute field marketing programs—craft messaging, campaigns, and in-market activations.
- Develop and manage multi-channel lead generation initiatives to increase MQLs, accelerate pipeline velocity, and drive conversions.
- Own the end-to-end event strategy—including pre-event planning, on-site execution, and post-event follow-up—to ensure impactful, on-brand experiences with measurable ROI.
- Leverage customer and regional insights to tailor messaging and inform future campaign direction.
- Forecast and review budget utilization, making real-time adjustments to maximize ROI through the fiscal cycle.
Cross-Functional Collaboration
- Serve as a liaison between the business and demand generation, filtering and redirecting requests for efficient execution.
- Collaborate with Sales, BDRs, DG, product marketing, digital, content, and strategic events teams to align messaging, target accounts, and go-to-market plans.
- Ensure timely follow-up and seamless engagement between field marketing and client-facing teams.
Performance Reporting & Analysis
- Produce monthly and quarterly reviews of event activity, campaign performance, pipeline impact, and opportunity motion.
- Deliver executive-level performance summaries—including target account penetration and campaign effectiveness.
- Conduct quarterly deep dives to evaluate what's working, what isn’t, and identify areas for improvement.
What We're Looking For
- 7+ years of B2B marketing experience, with a focus on field or regional marketing, preferably in SaaS, governance, or enterprise tech
- Proven track record of creating and executing successful ABM programming against target accounts.
- Strong event management skills—from concept through execution to post lead follow up—with measurable business outcomes
- Excellent cross-functional collaboration and stakeholder management skills
- Data-driven mindset with proficiency in marketing analytics, CRM, and campaign tools (e.g., Salesforce, Marketo, HubSpot)
- Experience managing and developing high-performing teams
- Ability to thrive in a fast-paced, matrixed environment with a high degree of ownership
- A curious mindset and a strong interest in leveraging AI tools and automation to enhance marketing efficiency, personalization, and impact
Compensation
U.S pay range
$131,000—$170,000 USD
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, comprehensive health benefits, and wellness programs
- We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore and Sydney
- Diversity is important to us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support our team
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who want to help build the software company of the future and make the world a more sustainable, equitable place.
Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. This role will follow a hybrid work model. If you are within a commuting distance to one of our office locations, you will be expected to work onsite at least 50% of the time. We are a drug-free workplace and an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical or mental disability, age, military status, protected veteran status, marital status, or gender identity/expression, in accordance with applicable laws. See also Diligent's EEO Policy and Know Your Rights. We provide reasonable accommodations for qualified individuals with disabilities; contact recruitment@diligent.com for assistance.
To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Diligent is not responsible for any fees related to unsolicited resumes.
- Location:
- San Francisco, CA, United States
- Salary:
- $250,000 +
- Category:
- Marketing & Media