Overview Senior Manager, Product Marketing GTM Alignment at Visa. This global role helps define the strategy, vision and tools for how B2B & Product Marketing supports Visa’s product go-to-market strategy. The focus is on building and standardizing resources, tools, and best practices to drive efficiency, consistency, and measurable results at scale. You will empower product marketers worldwide to plan and execute at a higher level, amplifying successful strategies and enabling teams to deliver best-in-class B2B marketing support across Visa’s product and sales go-to-market initiatives, including new product launches and Sales Plays. This is a hybrid position with expectation of 3 days in the office to be confirmed by the Hiring Manager. Relocation not included. This position is not eligible for sponsorship. Visa is an EEO employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status, in accordance with EEOC guidelines and applicable local law. Responsibilities B2B Sales Content Strategy: Develop and scale sales content strategies including tools, templates and frameworks to drive engagement, consistency and compliance Strategic Planning: Lead defined product marketing GTM initiatives, including the creation of planning templates, trackers, and rollout plans related to multi-year strategic planning with the Global Steer Co Committee Product Marketing GTM Optimization: Define and drive continuous improvement of how B2B marketers support Visa’s product go-to-market strategies by evaluating and documenting GTM approaches, scaling best practices and enabling stronger alignment between marketing, sales and product to maximize market impact and efficiency Marketing GTM Transformation: Support initiatives to elevate marketing capabilities related to product go-to-market with a focus on integrating AI Champion COE Principles: Foster a transparent, collaborative culture by modeling best practices, empowering colleagues, and driving shared success across the global organization Qualifications Basic Qualifications 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD Preferred Qualifications 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD 9–10 years of experience in B2B and/or Product Marketing within payments, financial services or Fintech industry Proven success with global product launches and GTM initiatives in complex, matrixed organizations Expertise in enterprise buying groups and audience segmentation for complex sales cycles Strong analytical and data-driven mindset, with demonstrated ability to translate insights into actionable product marketing GTM strategies Advanced project management skills, with a track record of delivering results in dynamic environments Passion for innovation and continuous improvement, with experience leveraging AI and digital tools in marketing transformation Additional Information Work Hours: Varies upon the needs of the department. Travel Requirements: This position requires travel 5-10% of the time. Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

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