Senior Marketing Manager, Studient (Remote) - $150,000/year USD
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This range is provided by Trilogy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $75.00/hr - $75.00/hr
If you're a full-stack marketer who's obsessed with execution and can quickly wrap your head around a complex, high-impact customer—this role is your proving ground.
Studient is transforming how U.S. public schools support struggling students. Our AI-powered Motivention platform personalizes learning for every student while slashing administrative overload for teachers. It's built for MTSS and special education—and it's working: students using Studient catch up 4.6x faster than peers, and schools only pay when they see measurable growth.
Your mission? Own and scale marketing from the ground up. You'll develop the go-to-market strategy, sharpen the brand, and execute demand-gen campaigns that deliver qualified leads to our sales team. You'll work directly with the CEO and get full creative control—no bureaucracy, no legacy tools, and no distractions.
If you thrive in roles where strategic thinking meets daily execution, and you're energized by the challenge of reaching public education buyers with sharp, smart messaging—let's talk.
What You Will Be Doing
Develop and execute full-funnel marketing strategies to drive adoption of Studient's MTSS solution in U.S. public schools
Create a distinct brand identity that resonates with district-level decision-makers and special education leaders
Build and optimize campaigns across Facebook, Instagram, LinkedIn, etc.—owning copy, creative, and performance
Produce high-impact content including sales decks, brochures, landing pages, and social posts, using AI tools where helpful
Identify and secure speaking slots, PR hits, and thought leadership opportunities to expand brand authority
What You Won’t Be Doing
Managing a big team or outsourcing the hard parts—this is a hands-on role for a doer
Treating public sector marketing like B2B SaaS—our buyers are unique, and you'll need to adapt fast
Waiting on approvals or getting stuck in planning loops—we value speed and results
Relying on legacy channels that don't convert—we test, iterate, and invest where it works
Dismissing AI as hype—our product runs on it, and your workflow should too
Senior Marketing Manager Key Responsibilities
Drive qualified lead generation and district-level adoption of Studient's MTSS platform by building and executing a high-performance, brand-forward marketing strategy.
Basic Requirements
5+ years in marketing roles with full funnel ownership (strategy to execution)
Experience marketing to U.S. buyers in public sector, education, or government-adjacent industries
Demonstrated success in digital campaigns—especially Facebook, Instagram, LinkedIn, and YouTube
Strong content chops—can write, edit, and design with clarity and purpose
Comfortable using AI tools to accelerate workflow and maintain quality
Data-driven, goal-oriented, and energized by building from zero
Fluent in English
About Studient
Studient is devoted to learning—and to transforming education for the 21st century.
Our AI-powered Motivention platform goes beyond simply adding AI to outdated systems. While traditional approaches often leave struggling students behind, Motivention creates real-time,personalized mastery pathways tailored to how each student learns best and supports it with motivation science.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5515-US-Washingt-SeniorMarketin1
Seniority level Seniority level Director
Employment type Employment type Full-time
Job function Job function Marketing and Public Relations
Industries Education Administration Programs, E-Learning Providers, and IT Services and IT Consulting
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- Location:
- Washington, DC, United States
- Salary:
- $200,000 - $250,000
- Job Type:
- FullTime
- Category:
- Marketing & Media