About the Role 12twenty is seeking a Senior Product Marketing Manager to build and lead a world-class product marketing function. You’ll be the connective tissue between product, marketing, sales, and customer success, owning how we interface with the market, launch new products, enable our go-to-market teams, and tell compelling stories that resonate with universities and employers alike. You’ll operate at both strategic and executional levels, helping us scale our messaging, sharpen our positioning, and turn our unique data and platform capabilities into powerful narratives that drive adoption, pipeline, and customer value.

What You’ll Do

Positioning & Messaging

Own and evolve the core messaging platform for 12twenty across segments (universities, employers, alumni).

Deeply understand the competitive landscape and create differentiated positioning.

Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas.

Go-to-Market Strategy & Execution

Build the GTM playbook for new product introductions (NPI), including alumni solutions, AI features, and employer-focused offerings.

Partner with product, CS, sales, and marketing to define launch goals, packaging, and success metrics.

Drive voice-of-customer efforts to shape roadmap and market-facing messaging.

Work across marketing and sales to evolve our product-assisted approach on our jobs network.

Sales & Customer Enablement

Create high-impact enablement information (battlecards, playbooks, decks, talking points).

Partner with sales and BDRs to study findings and improve conversion at every stage of the funnel.

Deliver training sessions that build confidence in the field and promote consistent messaging.

Market & Customer Intelligence

Maintain deep knowledge of customer needs, buying behavior, and decision criteria across segments.

Drive market segmentation, TAM/SAM/SOM analysis, and ICP and persona development to guide strategy.

Use research to uncover whitespace opportunities and shape strategic bets.

What Success Looks Like

Company narrative is aligned, resonant, and backed by compelling customer insights.

Unified, differentiated messaging that resonates and drives a wedge in the market is adopted across marketing, sales, CS, and product.

Consistent and strategic GTM process in place for all launches.

GTM teams are confident and effective at using enablement tools you\'ve built.

Internal stakeholders see product marketing as a strategic driver of growth.

Who You Are

5–8+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech.

Proven track record of owning messaging, launching products, and enabling sales.

A strategic thinker with exceptional communication skills who is equally strong at crafting narratives and influencing cross-functional stakeholders.

Highly analytical, able to use data to shape decisions and drive alignment.

Comfortable in ambiguity, able to build structure where none exists.

Passionate about helping students, universities, and employers succeed.

Why Join Us? At 12twenty, we\'re building the intelligence-driven platform that helps students launch meaningful careers and employers connect with top talent. With a loyal customer base, strong product foundation, and new innovations always releasing, this is a unique opportunity to shape the next chapter of our growth along with the products, brand, and message that gets us there.

The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. In addition to the range below, US employees are eligible for equity. Employees in this position are also eligible to participate in the Company\'s standard benefit programs, which currently include medical, dental, and vision benefits, 401(k), and paid time off.

Benefits & Perks

Competitive salary

Generous PTO policy

Full benefits, including 401(k)

Regular team happy hours and activities

Remote work flexibility

12twenty is an enterprise level talent acquisition platform connecting the world's largest employers with students and alumni from top business schools and other graduate level institutions. The market for talent continues to grow, and 12twenty offers competitive salary and stock options with an amazing team to collaborate with.

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