Senior Product Marketing Manager

New Yesterday

About Us

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity privacy and financial audit. We build software for the people who enable trust between businesses. We are remote-first and based in San Francisco, CA. We are backed by investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries and more. We value diversity in backgrounds and experiences and seek teammates who care about supporting each other’s growth. As an early stage startup, you will have the opportunity to help build the future of business trust and improve work-life balance for audit practitioners.

About the Role

We are seeking a Senior Product Marketing Manager to lead product marketing for Fieldguide’s Advisory segment (including cybersecurity IT advisory services and IT compliance assessments like ISO, HITRUST, PCI, CSA). This person will position Audit-Grade Field Agents as the leading choice for advisory firms in a changing market.

This role requires a rare mix of storyteller and operator: someone who can translate domain expertise into compelling narratives, map product features to customer needs, and operationalize a differentiated value proposition through GTM programs that drive measurable impact.

What You’ll Do

  • Messaging & Positioning
    • Craft differentiated positioning and storytelling for Audit-Grade Agents by articulating clear value across practitioner-critical workflows within Advisory.
    • Translate Fieldguide’s AI capabilities into practitioner language to make Field Agents tangible and trusted in the industry.
  • Go-to-Market
    • Drive launches for new advisory-focused products and features, owning end-to-end GTM planning, execution, and measurement.
    • Partner with Demand Gen and Sales Enablement to create campaigns, collateral, competitive battlecards, demos, and customer stories that accelerate adoption.
    • Act as the voice of the market, deeply understanding workflows, needs, and blockers.
    • Conduct win/loss analysis, advisory research, and competitive intelligence to inform roadmap and GTM strategy.
  • Cross-Functional Influence
    • Help scale Fieldguide’s AI-powered PMM function by building systems and playbooks that can be replicated across product lines and lines of business.
    • Partner with Product, Sales, Customer Success, and Partnerships to shape the advisory roadmap and ensure alignment in positioning and storytelling.

About You

  • 5-7 years of PMM experience with a track record in B2B SaaS or enterprise technology.
  • Domain expertise in at least one of the following: advisory services, compliance/risk management, audit, or finance. Big 4/CPA firm background is strongly valued.
  • Exceptional storytelling and communication skills that resonate with practitioners, executives, and the market.
  • Strong executional capability to translate strategy into action across campaigns, enablement, and product launches.
  • Comfort marketing AI/ML-driven products; ability to translate technical concepts into business value with clarity and credibility.
  • Ability to thrive in a fast-paced, category-creating environment balancing strategic thinking with operational detail.
  • Bonus points if you have: Proficiency with marketing automation and workflow tools (e.g., n8n, Zapier) to build scalable PMM infrastructure and systems.

More about Fieldguide

Fieldguide is a values-based company. Our values are: Fearless, Fast, Lovable, Owners, Win-win, Inclusive.

Benefits

  • Competitive compensation packages with meaningful ownership
  • Unlimited PTO
  • 401k
  • Wellness benefits including a bundle of free therapy sessions
  • Technology & Work from Home reimbursement
  • Flexible work schedules

Required Experience

Manager

Key Skills

Conveyancing Paralegal, Fireworks, Logistics, Clinical, Avionics

Employment Type: Full-Time

Experience: years

Vacancy: 1

Salary: 150,000 - 175,000

#J-18808-Ljbffr
Location:
San Francisco, CA, United States
Salary:
$250,000 +
Job Type:
FullTime
Category:
Marketing & Media