Strategic Engagement Manager
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About Us
Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.
Our Opportunity
Automation Anywhere, a global leader in Agentic Process Automation (APA), is seeking a results-driven Strategic Engagement Manager to lead monetization efforts from our most strategic marketing events. As part of our Office of the COO, this role is critical in turning high-value event investments into qualified pipeline and closed bookings. You’ll work directly with the COO, CMO, and CEO, and partner closely with Sales and Marketing to ensure the right customers and prospects are engaged and business outcomes are achieved. This role is all about making sure the right people are in the room for business to happen at our strategic events and the right follow-through is made. From setting strategic goals and business plans to ensuring our teammates take the appropriate actions, you will serve as a conduit for success.
About Us
Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.
Our Opportunity
Automation Anywhere, a global leader in Agentic Process Automation (APA), is seeking a results-driven Strategic Engagement Manager to lead monetization efforts from our most strategic marketing events. As part of our Office of the COO, this role is critical in turning high-value event investments into qualified pipeline and closed bookings. You’ll work directly with the COO, CMO, and CEO, and partner closely with Sales and Marketing to ensure the right customers and prospects are engaged and business outcomes are achieved. This role is all about making sure the right people are in the room for business to happen at our strategic events and the right follow-through is made. From setting strategic goals and business plans to ensuring our teammates take the appropriate actions, you will serve as a conduit for success.
Who You’ll Report To
This role reports to our VP, Corporate Operations (Office of the COO)
Location:
Hybrid role – Regular onsite workdays in our San Jose, CA required
You Will Make An Impact By Being Responsible For
Translating business goals into actionable event strategies in alignment with the COO, CMO, and CEO.
Driving full-cycle business development from event planning to post-event follow-up, ensuring clear pipeline and bookings outcomes.
Partnering with Sales leaders and Account Executives (AEs) to secure the right customer attendance and maximize in-event engagement.
Tracking, measuring, and reporting on pipeline generated and bookings influenced by each strategic event.
Developing standardized playbooks for pre-event targeting, AE enablement, onsite strategy, and post-event follow-up.
Serving as the central point of accountability for event ROI across the company’s top field, industry, and executive events.
Ensuring tight coordination across Marketing, Sales, and Executive stakeholders for seamless execution.
Traveling to support and lead execution at key events, which may include international travel.
You Will Be a Great Fit If You Have
10+ years in field marketing, business development, demand generation, sales, or GTM strategy roles in a B2B SaaS or technology environment.
Proven track record of driving revenue impact from strategic marketing and field events.
Ability to lead others through cross-functional collaboration.
Experience in and a talent for articulating business value propositions to executive leaders.
Strong understanding of SaaS sales cycles, pipeline development, and event ROI metrics.
Proficiency with Salesforce and marketing automation platforms.
Experience working in the COO or CEO office will help in having high-quality interactions with executives within our company and our customers.
Based in San Jose, CA.
Comfortable traveling to support global events and engagements.
You Excel In These Key Competencies
Executive communication & presence – Confidently engage with C-level stakeholders and customers in high-visibility settings
Cross-functional collaboration – Align and influence across Sales, Marketing, and Executive teams to drive shared outcomes
Strategic thinking & business acumen – Translate big-picture business goals into actionable and measurable event strategies
Accountability & ownership – Take full responsibility for driving pipeline and bookings impact from strategic events
Adaptability & agility – Navigate fast-paced environments, shifting priorities, and global travel with resilience and flexibility
The base salary range for this position is $155,000 – $170,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.
Ready to Revolutionize Work? Join Us.
This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere. Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.
Job Segment OR Key Words: SaaS, Events Marketing, Demand Generation, Business Development, Executive Communication
Benefits And Perks You’ll Appreciate
Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
4 company “Achievement” days off per year
Variety of health care and well-being benefits
Paid family/parental leave
We are a designated “Best Place to Work” for 2 years in a row! Learn more here
Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here
Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email recruiting@automationanywhere.com.
All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.
Seniority level Seniority level Executive
Employment type Employment type Full-time
Job function Job function Business Development and Sales
Industries Software Development
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- Location:
- San Jose, CA, United States
- Salary:
- $200,000 - $250,000
- Job Type:
- FullTime
- Category:
- Sales