Vice President, Marketing and Communications
New Today
Vice President, Marketing and Communications
Out & Equal Workplace Advocates
August 20, 2024
Location Flexible; Washington, DC Preferred
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About Out & Equal Workplace Advocates
Out & Equal Workplace Advocates (Out & Equal) is the world’s premier nonprofit organization dedicated to achieving lesbian, gay, bisexual, and transgender workplace equality. We partner with Fortune 1000 companies and government agencies to provide executive leadership development, comprehensive training and consultation, and professional networking opportunities that build inclusive and welcoming work environments.
Since 1996, we have worked with executives, human resources professionals, Employee Resource Groups, and individuals to provide leadership and professional development, education, and research to create workplaces free of discrimination. Out & Equal hosts the annual Workplace Summit where employees and experts from around the world gather to share strategies and best practices to create diverse and inclusive workplaces that foster belonging for LGBTQ people around the world.
Today, Out & Equal is a renowned global convener and thought leader. Our events portfolio attracts diverse corporate audiences—including Fortune 500 companies and industry leaders—to provide a unifying platform for networking, collaboration, and knowledge-sharing between organizations committed to LGBTQ+ workplace equality. As companies struggle to meet the complex challenges of organizational DEIB in the workplace, develop talent within a political and cultural environment that grows increasingly hostile towards the LGBTQ community, and respond to rapidly evolving LGBTQ+ community demographics and their needs, Out & Equal is making key investments to expand our capacity and capabilities to support our partner community in developing global workplaces where all people are equal, belong, and thrive.
For more information, visit our website.
The Opportunity
Reporting directly to the CEO, the Vice President of Marketing & Communications (VP) is responsible for leading Out & Equal’s creativity and energy to advance our mission. Collaborating with the CEO, the VP will guide the organization through strategic marketing activities and oversee consistent and authentic brand and messaging standards throughout the organization to foster stakeholder engagement.
Highlighted responsibilities include, but are not limited to:
Strategic Marketing Leadership:
Manage the marketing communications department, its operations, and staff to ensure all communication channels are leveraged to disseminate organizational information and key messages. Promote and enhance brand awareness, monitor the effectiveness of projects, and identify opportunities to support new revenue streams.
Develop annual marketing and communication strategies to drive thought leadership, while anticipating issues and threats to the brand and reputation. Use a mix of marketing channels with an understanding of how and when to implement them to achieve marketing objectives.
Oversee the development and execution of cross-functional marketing campaigns that drive awareness and engagement, including establishing and tracking metrics. Maintain brand integrity across internal and external marketing and communications efforts.
Community and Partner Engagement:
Partner closely with the Executive Leadership Team to inform the development of content messaging, campaigns, and experiences that activate current Partners, prospects, and other strategic partners.
Partner with the Revenue & Growth team to conceive impactful proposals to identify new revenue streams, participate in brand partner calls, and share responsibility for annual revenue goals.
Innovation and Technology:
Leverage new technologies to deliver compelling and effective messaging, ensuring the organization remains at the forefront of communication trends and effectively engages its target audience.
Internal Communications and Content Management:
Develop, lead, and deliver integrated internal communications and engagement campaigns to drive ongoing awareness and education of the organization’s strategic priorities, programs, and initiatives.
Partner with the Chief Programs Officer to oversee content planning and calendar, including media and cultural partnerships.
Budget Oversight:
Oversee and manage the Marketing & Communications budget, providing accurate projections and tracking progress against targets.
Candidate Profile
Out & Equal seeks a leader who fully embraces our mission, values, and culture. They should leverage inclusive marketing best practices, methodologies, and technology to develop comprehensive, results-driven programs that are inclusive, equitable, and reach global audiences. A strong supporter of DEI, they ensure that marketing and communications strategies reflect and amplify the voices and needs of a diverse workforce. They should be excited to build Out & Equal’s marketing infrastructure, thrive in high-growth environments, lead through influence, and embed inclusive principles into all aspects of their work.
Strategic Leadership and Planning:
The ideal candidate will have exceptional strategic skills in developing and executing integrated marketing plans that drive organizational goals. They should leverage data-driven insights to craft forward-thinking campaigns, excel in resource allocation and collaboration, and stay ahead of market trends, leveraging emerging technologies while ensuring inclusivity and relevance.
Brand Marketing and Communications:
They should have a proven track record in developing strategies that elevate brand presence and drive engagement, ensuring consistency and integrity across all platforms, and using data-driven insights to craft targeted campaigns that resonate with diverse audiences.
Additional Qualifications:
A bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is required. An advanced degree is preferred.
Proven success in communications and marketing leadership, with experience in strategic planning and execution.
Ability to motivate teams, manage multiple projects, and produce high-quality materials within tight deadlines.
Compensation & Benefits
Salary is competitive, ranging from $180,000 to $200,000, with a comprehensive benefits package including paid vacation, holidays, insurance, 401k with employer match, and more.
Contact
Koya Partners l Diversified Search Group, led by Malissa Brennan, is managing this search. Submit your cover letter and resume by the specified deadline. For accommodations, contact us via email. We are committed to diversity and encourage applicants from all backgrounds.
About Koya Partners l Diversified Search Group
Koya Partners, part of Diversified Search Group, is a leading mission-driven leadership search firm dedicated to transforming organizations through inclusive leadership. Learn more about us online.
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- Location:
- Washington, DC, United States
- Salary:
- $200,000 - $250,000
- Category:
- Marketing & Media