Chicago 425 S. Financial Place Suite 2000 Chicago, IL 60605, USA

Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages, and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long-term financial goals.

Join Us on Our Journey

Overview We are currently looking for an AVP, Marketing Analytics to join our team. The AVP, Marketing Analytics is responsible for building data models to predict customer behavior, creating segmented lead campaign populations and tracking, and assisting with channel/journey automation. This role analyzes and incorporates sales outcomes into the models, builds automated, detailed reports to measure execution against campaigns and revenue growth targets, and turns data into Insights and Implications. The position plays a key role in intercompany lead referrals, measurement, conversion, and revenue.

This role develops predictive models/segmentations from various internal and external consumer and proprietary data sources from business to business. The role is responsible for identifying the availability of internal and external sources and recommending additional data that can improve the reliability of predictive models. This role is a collaborative partner with the corporate Data and Advanced Analytics teams.

Responsibilities

Build data models to predict customer behavior and support marketing decisions.

Create segmented lead campaign populations and tracking for channel/journey automation.

Analyze sales outcomes and incorporate them into models and reports.

Develop automated, detailed reports to measure campaign execution against revenue growth targets.

Support intercompany lead referrals, measurement, conversion, and revenue initiatives.

Identify internal and external data sources and recommend additional data to improve models.

Collaborate with corporate Data and Advanced Analytics teams.

Qualifications

Bachelor’s degree in a related field

10 years of experience in information/data science, data analysis, and modeling in a marketing context

Mortgage, Real Estate, or Financial Services experience is strongly preferred

5+ years of Marketing Lead Management, including segmentation, journeys, test & learn, funnel conversion, program measurement, and report automation

Prior experience delivering complex leads and prospects to multiple business units strongly preferred

People management experience preferred

Proficiency in SQL and SAS; data visualization tools such as Power BI or similar

Experience with CRM platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar

Experience developing predictive models and statistical analyses

Strong skills in MS Word, Excel, and Outlook; regression modeling with Python or similar

Strong verbal and written communication skills; ability to collaborate with multiple stakeholders

Analytical mindset with strong decision-making abilities

People management and coaching capability

Ability to prioritize tasks and adapt to shifting priorities

Client-focused with execution and results orientation

Detail-oriented with high accuracy; quick learner

Benefits

Medical, Dental, and Vision Insurance

Company Paid Life Insurance

Disability Insurance

Pet Insurance

401k Program with Employer Matching

Paid Holidays

Wellness Initiatives

Employee Assistance Program

Eligible for Hybrid Work Schedule with Remote Flex Days

Compensation

The hiring range for this position is between $130,000.00-$160,000.00 annually

This position is eligible for an annual discretionary bonus

Fay Cares!

The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.

At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/E-Verify .

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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