Director, Market Strategy & Understanding
New Yesterday
Overview Director, Market Strategy & Understanding – Join to apply for the Director, Market Strategy & Understanding role at Ipsos in US
What you can expect to be doing Independently price and write full proposals of all types, with the goal of growing Ipsos business and presence with assigned clients
Have a vision for the spectrum of client needs and help connect the dots between projects
May include linking projects to each other, pulling in other service lines, proactively sharing Ipsos capabilities of interest, and more
May include new business outreach and structured business development plans
Influential in internal process improvement, cross-sector (Tech, CPG, etc.) education and SL expertise (becoming a methodology expert or the process of educating other team members on a methodology)
Mentors and trains junior team members on best practices and career growth on an ongoing basis
Creates "internal brand" within Ipsos and gives thought to the unique area (whether client facing and/or internal facing) and activities that will help guide what they want to be known for as an expert within and outside of Ipsos
Acts as primary project lead to the client, overseeing more junior members
Handles more complex conversations/communications around project design, analysis, and unexpected challenges
Provides coaching and guidance to more junior team members on their own client interactions
Project management tasks focused on providing guidance, oversight and review of custom survey development, in-field challenges and significant input to analysis planning and execution
Leads/co-leads final report writing elements, strategic client guidance and presentation of findings
May act as manager to one or more Account Managers/Senior Account Managers
Includes overseeing training schedule, day-to-day guidance and supervision, and providing feedback (both ongoing and during annual review and goal setting)
Acts as strategic leader for project team and (in some cases) for client account team overall
Thinks through implications of actions, identifies opportunities and risks, and acts accordingly, balances providing what the client needs with the optimal outcome for Ipsos
Job Description What you can expect to be doing:
Independently price and write full proposals of all types, with goal of growing Ipsos business and presence with assigned clients
Has vision to spectrum of client needs and helps connect the dots between projects
May include linking projects to each other, pulling in other service lines, proactively sharing Ipsos capabilities of interest, and more
May include new business outreach and structured business development plans
Influential in internal process improvement, cross sector (Tech, CPG, etc.) education and SL expertise (becoming a methodology expert or the process of educating other team members on a methodology)
Mentors and trains junior team members on best practices and career growth on an ongoing basis
Creates "internal brand" within Ipsos and specific thought should be given to the unique area (whether client facing and/or internal facing) and activities that will help guide what they want to be "known for" as an expert within and outside of Ipsos
Acts as primary project lead to the client, overseeing more junior members
Handles more complex conversations/communications around project design, analysis, and unexpected challenges
Provides coaching and guidance to more junior team members on their own client interactions
Project management tasks focused on providing guidance, oversight and review of custom survey development, in-field challenges and significant input to analysis planning and execution
Leads/co-leads final report writing elements, strategic client guidance and presentation of findings
May act as manager to one or more Account Managers/Senior Account Managers
Includes overseeing training schedule, day-to-day guidance and supervision, and providing feedback (both ongoing and during annual review and goal setting)
Acts as strategic leader for project team and (in some cases) for client account team overall
Thinks through implications of actions, identifies opportunities and risks, and acts accordingly, balances providing what the client needs with the optimal outcome for Ipsos
This might be the job for you if you have:
Strong Word, Excel, PowerPoint skills
Superior organizational skills, including ability to manage and delegate work effectively, attention to detail & demonstrated commitment to the accuracy and completeness of information
Balance of attention to detail with view to bigger picture and overall objectives of each task
Ability to oversee multiple projects, including managing workload of direct reports
Strong team leadership skills with experience in mentoring and/or managing others - ability to coach, guide and support direct reports
Ability to think creatively about how to align the appropriate project resources, whether inside or outside of the immediate project team
Strong aptitude for research consulting with highly developed analytic skills
Ability to think strategically in terms of clients’ business, as well as opportunities for Ipsos to grow its business
Highly motivated, self-directed and possess a driven personality capable of working within tight deadlines
Strong relationships with clients
Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills are necessary
Minimum of 7+ years of research experience; ideally at least 5 years on the supplier side
We may consider a variety of backgrounds for a particular role and are committed to considering candidates for available positions throughout our organization, not just the one you’re applying to
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $100,000 to $125,000. Your final base salary will be determined based on several non-discriminatory factors which may include location, work experience, skills, knowledge, education and/or certifications.
What’s In It For You
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
Benefits To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | US
Why Work at Ipsos | CA
Commitment to Diversity Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
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About Us Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 data-driven solutions and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world. We help the biggest companies solve some of their biggest problems, serving more than 5000 clients globally by providing research, data, and insights on their target markets. We’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023.
About The Team: The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio includes strategic brand research as well as category & consumer fundamentals. We work with clients to understand market size, segments, demand spaces, and open category opportunities (e.g., whitespace). We also specialize in brand equity, brand assets, brand stretch and related opportunities.
Seniority level Director
Employment type Full-time
Job function Business Development and Sales
Industries: Market Research
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- Location:
- Chicago, IL, United States
- Salary:
- $250,000 +
- Job Type:
- FullTime
- Category:
- Finance