Overview

Are you a seasoned general manager with a strong background in digital marketing, a passion for adventure, and a proven track record of scaling businesses? EF’s Adult Travel divisions have guided travelers across the globe for over 30 years. EF World Journeys is looking for a dynamic Executive Vice President to take our newly launched active adventure tour product, EF Adventures, to new heights. This role focuses on scaling the business, driving volume, and achieving profitability. If you thrive in a fast-paced, entrepreneurial environment and have a strong background in sales and digital marketing, this is the perfect opportunity.

Responsibilities

• Develop and execute a compelling vision and roadmap: Scale user acquisition and lifecycle marketing through a multi-channel strategy leveraging the EF World Journeys customer bases, paid media, strategic partners, SEM, DSPs, social paid/earned, community/influencer development, affiliate marketing, email marketing, CRM, mobile, and native.
• Scale the new EF product line: including market and consumer research, product design, safety and risk assessment, organizational structure, marketing and sales plans, revenue and profitability targets, etc.
• Own brand measurement and champion a consistent voice: Ensure the brand’s market performance and establish a consistent brand experience across marketing and product touchpoints.
• Lead sales and marketing strategy and day-to-day operational execution: Connect the EF World Journeys customer lifecycle, grow online commercial results with respect to top and bottom lines, and ensure digital conversion drives overall company revenue objectives.
• Drive analytical rigor: Focus on marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.
• Derive impact and feedback from customer insights, CRM, and product teams: Further iterate and evolve product offerings.
• Provide leadership on the EF team, build capabilities and support development while nurturing a collaborative and dynamic culture across EF World Journeys.
• Grow and maximize potential: Lead the existing team to execute and expand the new product line, ensuring optimal performance and development.

The Skills Required

• Strategic Thinking: Adopts a long-term perspective about the business and uses hypotheses/scenarios to set challenging goals with future payoffs.
• Digital Marketing Expertise: Knowledge of B2C customer acquisition across paid, unpaid, and product-led channels including Digital Marketing, E-commerce strategy, Growth Marketing, Brand collaborations, Influencer marketing, Social Media, SEO, and Paid search.
• Managed High Performing Teams: A true “player-coach” who translates goals into performance plans and delivers on the mission.
• Demonstrated P&L Accountability: Proven responsibility managing a P&L, driving ROI and bottom-line performance.
• Adaptability and Flexibility: Thrives in a fast-moving entrepreneurial environment.
• Analytical Skills: Strong ability to drive marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.
• Customer Insight: Ability to derive impact from customer insights, CRM, and product teams to evolve offerings.
• Collaborative Skills: Proven ability to collaborate with stakeholders across products and departments to drive the business forward.
• Brand Management: Ensure a consistent brand experience across touchpoints and champion brand measurement.

Why you’ll love working here

Perks, Benefits, and more! This is the most fun, high caliber place you’ll ever work. The people make EF what it is: a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:

• Paid International Business Travel opportunities
• Eligibility for our Workplace Flexibility Program: This role is based in our Boston office, with up to two days working from home per week under a pilot hybrid model.
• Commitment to professional growth: A robust monthly calendar of trainings and workshops
• Four weeks paid vacation in the first year, ten paid holidays, and two floating holidays
• 25% company match on 401(k) contributions
• Market-leading medical, dental and vision coverage, plus life and disability insurance and other options
• Dependent care, healthcare and commuter FSAs
• Access to fertility care and family-building support
• Wellness benefits including onsite classes and a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run “EFinity” groups
• Robust Employee Assistance Program
• Tuition reimbursement
• Tenure-based sabbatical eligibility
• EF Product Discounts on travel and related services
• Discounts at local venues and businesses

About us

Some companies are in the Business of Technology. Others are in the Business of Finance…Sports…or Soft Drinks. At EF, we’re in a different kind of business. We’re in the Business of Understanding. For over 60 years we’ve been the leader in international educational programs and culturally rich travel experiences with the power to change how people think, feel and act. The programs we deliver open the world to students and travelers in ways that challenge biases and pave the way for a more understanding world. You’ll find us working across more than 50 countries. EF Adventures embraces adventure as a mindset; our biking, hiking & walking, and multi-adventure tours cater to enthusiasts, hobbyists, and adventure-curious travelers alike. Join us and become part of a global team dedicated to exploration, growth, and making a positive impact on our travelers and the world.