1 day ago Be among the first 25 applicants Direct message the job poster from Tsecond Inc. Sales Consultant | Tactical sales | Technical Sales Reports To: President – Global Public Sector Markets Company: Tsecond, Inc. Website: www.tsecond.ai About Tsecond, Inc. Tsecond is a Silicon Valley based global technology startup delivering next-generation data and edge AI infrastructure solutions across enterprise and government sectors. Our mission is to empower organizations—especially within the public sector—to unlock the power of data at the constrained edge environments. We’re growing fast, and we’re looking for passionate, strategic thinkers to help us shape the future. Role Overview We are seeking a Federal Marketing Lead to drive strategic, high-impact marketing initiatives targeted at U.S. federal government clients. Reporting directly to President of Global Public Sector Markets, this role will focus on brand positioning, demand generation, and thought leadership that resonates with federal agencies, partners, and influencers in the public sector space. This role is perfect for someone who understands federal government audiences, procurement cycles, policy influences, and the nuances of public sector messaging. Key Responsibilities Develop and execute an integrated federal marketing strategy aligned with sales and business goals, specifically focused on the DoD initially. Build and manage campaigns that target federal government decision-makers across agencies such as DoD, DHS, DOE, and civilian agencies. Lead content development (graphics, presentations, white papers, webinars, blogs, case studies) tailored to federal mission requirements and compliance standards. Coordinate with the sales team to support account-based marketing (ABM) and influence deals through tailored messaging and collateral. Plan and execute participation in key industry events, federal tech expos, and trade shows. Establish and grow relationships with federal IT media, analysts, and public sector influencers. Maintain brand consistency across all federal-facing communications. Track and report on campaign performance and marketing ROI to leadership. Manage vendor relationships for PR, digital, and event execution where applicable. Stay current on public sector trends, policy shifts, and government priorities to ensure message alignment. Develop competitive analysis of products and develop value proposition strategy. Required Qualifications 7+ years of experience in B2G (business-to-government) marketing, preferably in enterprise technology, or cloud/data platforms. Ability to rapidly respond to sales and leadership requirements for new content, presentations and other marketing collateral under tight timelines. Strong understanding of U.S. federal procurement lifecycle, decision-making processes, and agency mission priorities. Proven success in executing content-led campaigns and event strategies targeted at public sector stakeholders. Excellent written and verbal communication skills with experience creating tailored messaging for CXOs, IT buyers, and influencers. Experience collaborating with sales, product, and executive leadership teams. Familiarity with platforms like Salesforce, HubSpot, Marketo, or similar. Bachelor’s degree in marketing, public policy, communications, or a related field. Preferred Qualifications Master's degree or MBA preferred. Experience working with defense or intelligence agencies a plus. Existing relationships with federal marketing associations, media outlets, or analyst firms (e.g., GovExec, FCW, etc.). Previous experience marketing FedRAMP or NIST-compliant solutions is highly desirable. Previous experience marketing high-technology hardware solutions preferred. Hybrid role based in the Washington, D.C. Metro Area. Occasional travel may be required for federal events, briefings, and partner meetings. Why Tsecond? Shape the narrative for cutting-edge technologies in one of the most important sectors—federal government. Be part of a high-growth, global company with deep technical expertise and startup energy. Competitive salary, performance bonuses, and long-term growth opportunities. How to Apply Please send your resume and a cover letter to: Subject Line: Application – Federal Marketing Lead – Washington, D.C. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Tsecond Inc. by 2x Sign in to set job alerts for “Marketing Lead” roles. 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