Group Account Director, Multicultural Markets
New Yesterday
Group Account Director, Multicultural Markets Group Account Director, Multicultural Markets Culture ONE World is a cross-cultural advertising agency based in Washington, D.C., specializing in using creativity to drive social change that positively impacts communities. Our client roster includes AARP, Pepco, Waterford Learning, National Highway Traffic Safety Administration’s national drunk driving, seatbelt, and texting campaigns, U.S. Census Bureau, and others. We're rapidly expanding our client roster, and our award-winning work reaches millions of people in the hardest-to-reach communities.
The Position:
We seek a Washington D.C.-based Group Account Director with 10+ years of experience in multicultural and inclusive marketing and strategy to support our portfolio of clients, which focuses on markets across Black/African American, Hispanic/Latino, AAPI, NHOPI, Native American, and LGBTQ+ communities. In addition to overseeing the work streams of the staff, you will serve in a strategic role for our clients in the evolving space of multicultural marketing, inclusive engagement with hard-to-reach communities, policy shifts, and industry trends.
You will lead our internal teams across strategy, events planning, creative, production, paid media, PR, and community partnerships. The position leads the work streams with the project management staff to ensure that all work is delivered on time, on budget, and with the highest quality standards. You will partner with senior leadership to ensure the efficient delivery of work while overseeing all activities associated with agency accounts. The position requires an understanding and demonstrated experience in strategy, research, events, PR/public affairs, creative, digital media, production, measurement, and reporting. You should be inspired by creating purpose-driven work that improves the quality of life in all communities. We currently work in a hybrid environment, spending a couple of days a week in the downtown office at 15th St NW and L St NW, and working remotely the rest of the week.
Responsibilities:
Set the direction and vision for the campaign brand while having a passion and instinct for big ideas
Develop strategic recommendations to clients around the evolving nature of the multicultural and inclusive marketing industry using data-driven sources
Implement and execute culturally and data-based creative strategies into client communications work with your team of agency professionals
Set, monitor, and manage yourself and the team to excellence across all work streams and deliverables for clients
Demonstrate ownership mindset where every decision is filtered through the lens of business impact.
Strive for radical self-awareness that develops an honest understanding of your strengths, blind spots, and impact on others.
Build analytic rigor. Every major recommendation should be backed by data, trends, and clear reasoning.
Learn to identify the key metrics that drive our client’s mission and become fluent in their story.
Challenge assumptions—yours and others'—with questions and evidence.
Synthesize complex information and present clear, actionable insights.
Commit to full accountability. No Deflection. When something goes wrong, your first thought should be "How do I fix this?" not "Who's responsible?"
Create communications plans for clients where none exists, then embrace and direct an integrated communications approach
Manage the agency account portfolio's scope of work, staffing, and budget and report to senior management
Serve as the client's management contact, setting agendas for regular update calls/meetings; develop and manage projects and programs, including implementation plans, evaluation mechanisms, staffing plans, budget, and timelines; efficiently plan and manage events
Demonstrate a robust understanding of the roles and metrics of other communication channels and have the ability to lead integrated efforts
Inspire agency and client confidence and be an effective leader of client relationships
Proactively address future client and agency problems and opportunities; don't shy away from hard conversations
Be effective in selling transformational creative in conservative environments (government social marketing campaign experience is a plus)
Recognize and resolve conflict situations
Be a team motivator who sets the tone, manages morale, and leads by example
Identify potential talent and develop account staff
Fluidly manage multiple assignments of considerable scale and complexity
Identify and leverage new agency revenue opportunities for organic growth
Participate in new business development, including taking an active role as part of the development/pitch team; develop tactics; serve as a member of the client-facing pitch team; proactively identify and pursue opportunities to grow existing business
Be prepared for other tasks as assigned
Qualifications:
Approximately 10+ years of advertising/marketing experience with at least 4 years of managerial experience
Deep knowledge of all U.S. multicultural communities, cultures, and distinctions
Proven client and team leadership abilities
Experience managing budgets, spreadsheets, staffing, timelines, and project P&Ls
Leadership ability that inspires internal and external partners
Experience and desire for impromptu speaking
Ability as a spontaneous problem solver
Excellent judgment and maturity
Native Spanish language abilities in speaking and writing are a plus
Seniority level Seniority level Director
Employment type Employment type Full-time
Job function Job function Sales and Business Development
Industries Advertising Services
Referrals increase your chances of interviewing at Culture ONE World by 2x
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
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