Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. The company is headquartered invibrant downtown Delray Beach, Florida , with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners. Work Location: On-site for the first 6–12 months, with the potential to transition to a hybrid schedule based on individual performance BASE SALARY: $60,000 to $70,000 per year, paid semi-monthly MUST HAVE: Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo with a proven ability to build, deploy, and optimize SMS campaigns Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows Creative thinker with the ability to test, iterate, and learn from results quickly Strong verbal and written communication skills; collaborative, coachable, and ready to work on-site at our HQ in Delray Beach, FL EXPERIENCE: Minimum 1–2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting YOUR ROLE Increase revenue and margin by managing and optimizing SMS and push messaging campaigns across high-impact brands, driving measurable results through performance-focused experimentation. Outcomes (Performance Expectations) Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands Grow performance metrics across all managed channels through data-backed experimentation and iteration Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin Contribute to knowledge-sharing and documentation of best practices across the Messaging team Execution Excellence: Strong ownership mindset with a bias toward action and rigorous attention to detail across campaigns Analytical Thinking: Makes decisions rooted in performance data and ROI; seeks out insights from A/B testing and audience behavior Collaboration & Communication: Operates as part of a highly collaborative team, proactively communicates and supports peers Curiosity & Growth: Demonstrates interest in digital marketing trends and a drive to continuously improve messaging strategies Sense of Urgency: Understands the time-sensitive nature of direct response and works quickly without sacrificing accuracy TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to make your impact in a profitable, high-growth company? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Create a Job Alert Interested in building your career at Launch Potato? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... Select... Select... Start date year End date month Select... End date year What is your preferred name? * Any name you want to use other than your legal name. For example, you may wish to shorten your first name (e.g. Steven to Steve) or to be referred to by your middle name or a nickname. Where are you located? * Please provide city, state, and country. Share your LinkedIn profile, portfolio, or personal website. * Will you now or in the future require a work visa sponsorship? * Select... How would you describe your hands-on experience with SMS marketing platforms? * Select... How comfortable are you taking full ownership of campaign execution from concept to deployment? * Select... Are you familiar with analyzing CTR, CVR, or ROI to evaluate campaign effectiveness? * Select... Have you written direct response copy such as short headlines, CTAs, or value props? * Select... What describes your working style and environment preference? * Select... Can you work from our Delray Beach, FL headquarters if required for onboarding or team collaboration? * Select... Which of the following performance metrics have you used to evaluate messaging campaigns? * Click-through rate (CTR) Conversion rate (CVR) Unsubscribe rate CPM None of the above What kinds of tasks have you personally owned in past marketing roles? * Writing and editing campaign copy Deploying and QAing messages across platforms Only reviewing or reporting performance None of the above How do you balance compliance and creativity when building SMS messaging campaigns? * Have you had a string of failed tests? If so, walk me through your thesis of tests, what the performance was relative to benchmark, what you took away, and how you used it to improve testing and results moving forward. * What is your desired annual base salary (USD) for this full-time, remote position? * U.S. Standard Demographic Questions We invite applicants to share their demographic background to identify areas of improvement in our hiring process. 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