Marketing Operations - Manager / Senior Manager

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

We are looking for a passionate Marketing Operations Manager to join our talented NA Marketing team. This role will focus primarily on strategic consulting supporting the execution of marketing campaigns owned by the field marketing team, and oversees the automation process including campaign creation, nurturing, scoring, and distribution.

We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time.

This is a huge opportunity to help build the technology, processes, and best practices to optimize marketing campaign performance. The ideal candidate must have proven working knowledge of Marketo and Sigma marketing automation best practices, and marketing analytics.

What You'll Do

• You will be responsible for analyzing and interpreting campaign trends to provide early insights into evolving best practices. Research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement.
• Manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation.
• Establish and maintain strategic partnerships with key global marketing and sales stakeholders. Proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives.
• Manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona-based data segmentation, Marketo engagement studio best practices, and email testing.
• Own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post-event analytics.

Requirements

• 3+ years of experience in B2B Software supporting global campaign deployment and optimization using latest marketing techniques and technology.
• Sigma and Marketo (or equivalent) proven working knowledge/certification.
• Strong understanding of B2B marketing processes including campaign planning, execution, Q&A testing, and conversion metrics.
• Persona-focused database segmentation and augmentation expertise.
• Strong Excel expertise.
• Ability to build relationships working in a cross-functional global environment.
• Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change.
• Critical thinking, attention to detail, and problem-solving skills required.
• Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.
• Ability to own and deliver on multiple strategic projects under aggressive timelines.
• Proven ability to excel in a dynamic environment.

Nice to Have

• Basic knowledge of SQL or other database expertise.
• Advanced technical skills in HTML coding, CSS, JavaScript.
• Digital marketing knowledge: web tracking, Google Analytics.
• Life sciences industry experience.

Compensation

• Base pay: $90,000 - $150,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Actual salaries may vary depending on experience and location. Compensation may also include variable bonus and/or stock bonus.

Veeva’s headquarters is in the San Francisco Bay Area with offices in over 15 countries worldwide.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, genetic information, political affiliation, or other characteristics protected by law. For assistance or accommodations, contact talent_accommodations@veeva.com.

Work Where It’s Best for You

Work Anywhere means you can work in an office or at home. We support flexible work arrangements with core hours for collaboration. Our offices serve as hubs for social bonds and idea exchange, with regional hubs in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. Customer-facing roles may require travel or local presence.

A different kind of company. A Public Benefit Corporation.

As a PBC, Veeva considers its public benefit purpose alongside shareholder interests, focusing on industry productivity and high-quality employment opportunities.