WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Your Role As our Principal ML Engineer, you'll be the technical visionary for our personalization and optimization systems. This is an individual contributor role for a deep technical expert who will define our ML architecture, solve our hardest technical challenges, and influence ML strategy across the company.

What You'll Do

Design company-wide personalization architecture and strategy

Solve complex technical challenges (cold start, exploration/exploitation, real-time learning)

Research and implement state-of-the-art ML techniques

Define standards and patterns used across all ML teams

Lead cross-functional initiatives spanning multiple quarters

Mentor senior engineers and review critical technical decisions

Represent the company in the external ML community

What We're Looking For

10+ years building ML systems, with deep personalization expertise

Recognized expert in ML systems (publications, patents, or industry impact)

Experience architecting ML platforms serving billions of predictions

Track record of 0→1 innovation in personalization systems

Expertise in multiple approaches (deep learning, bandits, causal ML, graph methods)

Ability to influence without authority and drive consensus

Exceptional communication skills for technical and executive audiences

Technical Expertise Required

Advanced ML architectures at scale

Real-time ML systems and edge deployment

Multi-stakeholder marketplace optimization

Online learning and adaptive systems

Privacy-preserving personalization

Compensation: $160,000 - $250,000

Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.

Want to accelerate your career? Apply now!

We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Seniority level

Director

Employment type

Full-time

Job function

Engineering and Information Technology

Industries

Advertising Services

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