Overview Join to apply for the Principal ML Engineer, Ad Performance role at Launch Potato . Headquartered in South Florida with a remote-first team spanning over 15 countries, Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Why join us? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary: $160,000 to $250,000 per year, paid semi-monthly. EEO We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or other legally protected characteristics.

Responsibilities Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. Define company-wide personalization strategy and architecture, driving alignment across all ML teams. Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs. Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms). Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams. Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs. Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability. Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications. Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems.

Qualifications Must have: Expertise building ML systems with deep expertise in large-scale personalization. Recognized industry expertise through patents, publications, or significant product impact. Proven success architecting ML platforms serving billions of predictions in production. Demonstrated track record of 0→1 innovation in personalization or recommender systems. Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models. Experience: 10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization.

Competencies Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy; balances deep technical rigor with product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and rapid experimentation. Technical Influence: Drives decision-making and builds consensus across teams without direct authority. Expert-Level Execution: Translates research insights into production-ready solutions while maintaining velocity. Mentorship & Leadership: Coaches senior engineers and raises the technical bar for the organization. External Thought Leadership: Represents Launch Potato in the ML community. Curious & Forward-Looking: Explores new personalization approaches and prototypes cutting-edge methodologies.

Compensation & Benefits Total compensation: Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework; includes base salary, profit-sharing bonus, and benefits. Future increases are based on company and personal performance.

Employment Details Seniority level: Director Employment type: Full-time Job function: Engineering and Information Technology Industries: Advertising Services

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