Overview At GE Appliances, a Haier company, we come together to make “good things, for life.” We are the fastest-growing appliance company in the U.S., powered by creators, thinkers and makers who believe there’s always a better way. We invest in our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy defines how we work, invent, create, do business, and serve communities: we come together, we always look for a better way, and we create possibilities. We are powering growth in the HVAC industry with innovative and energy-efficient commercial solutions. We are seeking a dynamic Principal Sales Engineer to join our Air & Water Solutions business, focused on growing our Commercial Applied, VRF, Ductless, VTAC, and PTAC product offerings. This is a remote, field-based role based in the NYC Metro area, or a major New England City, with proximity to a major airport. You’ll build and nurture relationships with specifying rep agencies, distributors, and key decision-makers to drive adoption of Haier Commercial solutions across a wide range of commercial projects. Position Principal Sales Engineer - Commercial Applied & VRF – Remote - NYC metro or New England

Location USA, New York City, NY; Other CT US, Other MA US, Other NJ US, Other NY US, Other PA US

Responsibilities Lead the management and performance of specifying rep agencies within the region.

Establish and track sales metrics to drive accountability and ensure rep success.

Develop and execute regional business development strategies that drive volume and margin growth.

Cultivate a network of spec rep firms to support business expansion.

Collaborate with the Air & Water field sales team to evaluate current and prospective distributor partners.

Build strong relationships with HVAC distributors, contractors, architects, and design professionals to educate them on our products and services.

Translate strategic relationships into tangible business results.

Present and communicate the value of Haier ductless and commercial applied solutions.

Support the design and application of Haier products for commercial use.

Lead product introductions and deliver engaging, informative training sessions.

Ensure awareness of relevant federal, state, and local code compliance and ASHRAE guidelines.

Partner with the Senior Commercial Director to develop regional go-to-market strategies and dealer plans.

Analyze regional P&L performance to uncover opportunities to improve profitability.

Work closely with operations teams to enhance customer satisfaction and business efficiency.

Maintain a healthy pipeline of quotes and ensure follow-through with rep agencies.

Travel throughout the NYC metro, New England, and Eastern Canada region and occasionally nationwide to support customer and company needs (30–40% travel).

Qualifications Minimum Qualifications

7+ years of experience in sales, application support, or a related business role

Strong understanding of the commercial HVAC market, with direct experience in VRF systems and applications

Background working with or for VRF manufacturers, rep firms, or HVAC distributors

Excellent written, verbal, and presentation skills; comfortable leading training sessions

Self-starter with a collaborative mindset and strong customer focus

Resilient, motivated, and goal-driven

Ability to travel 30–40% of the time

Preferred Qualifications Bachelor’s degree in mechanical or civil engineering

Prior experience in sales management and business development

Ability to motivate and develop partner sales teams without direct reporting lines

Analytical mindset and attention to detail

Strong organizational skills with the ability to balance competing priorities

Experience working with spec reps or manufacturer rep firms

Deep technical knowledge of VRF and commercial HVAC systems

Additional Information This role is remote and based in the NYC Metro or New England region, U.S.

This role includes 30-40% travel.

We are seeking candidates with established relationships in the targeted region. Candidates must reside in or be willing to relocate to a major city in the region.

GE Appliances offers a comprehensive compensation and benefits package, including 401(k), medical, dental, and vision plans, paid vacation. The base salary range for this role is $110,500 - $198,800. Your actual salary will be determined based on experience, skills, and alignment with the role's requirements and responsibilities.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide Form I-9 information to the federal government to confirm work authorization in the U.S.

If you are an individual with a disability and need assistance or an accommodation to use our website or apply, please email ask.recruiting@geappliances.com

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