Senior Director, Cross-Product Marketing
30 Days Old
The provided job description is comprehensive and well-structured, but it contains some irrelevant content such as job postings and community insights that do not pertain to the role. To improve clarity and focus, I will remove these unrelated sections and enhance the formatting for better readability.
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Job Title: Senior Director of Cross-Product Marketing Location: Chicago, IL (or remote options available)
About Salesforce
We’re Salesforce, the Customer Company, inspiring the future of business with AI, Data, and CRM. We help companies across industries connect with customers in innovative ways and empower our employees to grow and lead in their careers. We believe in business as a platform for positive change and are committed to creating an inclusive workplace.
Role Overview
We are seeking a strategic Senior Director of Cross-Product Marketing to join our team. Reporting to the VP of Product Marketing & Thought Leadership, this role will drive growth through compelling messaging, establishing industry thought leadership, and leading new category creation efforts. The leader will craft the integrated messaging for Slack, ensuring alignment across marketing functions.
Key Responsibilities
Thought Leadership & Narrative: Develop content strategies, represent Salesforce at industry events, collaborate with influencers, monitor industry trends, and work with analyst relations to identify new market categories.
Cross-Product Messaging & Storytelling: Create cohesive narratives highlighting the value of Salesforce and Slack, develop content strategies, oversee content creation, and analyze performance metrics.
Cross-Functional Marketing Strategy: Lead the development of marketing strategies and content pillars, optimize content for digital channels, and support overall marketing objectives.
Strategic Leadership & Collaboration: Partner with senior leadership, foster cross-functional relationships, and mentor team members.
Technical Acumen: Understand our products and technology, translate features into benefits, and align messaging with product development.
Qualifications
Bachelor's degree (Master's preferred) in marketing, business, or related field
10+ years in B2B marketing, with experience in product marketing, branding, or GTM strategy
Proven success in cross-product marketing initiatives
Strong communication, storytelling, and leadership skills
Technical understanding of SaaS and AI technologies
Additional Information
Salesforce is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. Salary ranges vary based on location and experience, with comprehensive benefits detailed on our website.
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- Location:
- Chicago, IL, United States