Overview Senior Director Product Marketing Platform, Partners, and Integrations at TransUnion. This role leads the team responsible for driving adoption of TransUnion’s platform and partner ecosystem, with a focus on moving from on-prem solutions to a cloud-enabled tech platform and strengthening our presence with technology buyers.
Responsibilities Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning with key partners in support of the platform strategy.
Enhance and drive awareness of TransUnion’s platform innovation, data/solution ecosystem, and tech partner program via modernized internal and external communications; create tailored platform and partner content for presentations, training, product sheets, case studies, demonstrations, blogs, webinars, events, and press releases.
Own technical/data audience personas, messaging, differentiation, storytelling, and enablement with emphasis on solution packaging, partner ecosystems, evangelism, and incremental/future value.
Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with emphasis on sales engagement and partner collaboration.
Advocate for the voice of the customer and leverage in-market testimonials to inform strategic decisions in go-to-market with partners.
Support and activate platform migration strategies spanning products/solutions to ensure customer migrations with a strong focus on customer experience.
Track key performance indicators to monitor and improve product marketing effectiveness.
Lead and align with cross-functional teams to drive market impact and partnership outcomes.
What You'll Bring 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Analytics.
8+ years leading Product Marketing teams with diverse skill sets and experience levels.
Experience working with technology partners and integrators across direct, indirect, reseller, and channel models.
Familiarity with working cross-functionally in a complex matrix organization and ability to indirectly manage cross-functional roles.
Ability to adapt to changing priorities in fast-paced environments and drive the team toward results.
Strong project management skills, attention to detail, and bias toward execution.
Exceptional content writing and presentation skills.
Education: Four-year accredited college degree required; MBA preferred.
Other details This is a hybrid position with in-person work at an assigned TransUnion office location for a minimum of two days per week.
We are an equal opportunity employer and provide comprehensive benefits; all qualified applicants will receive consideration for employment without regard to protected characteristics.
Benefits TransUnion offers flexible benefits including time off, health benefits, mental health support, parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity matching, an employee stock purchase plan, and a 401(k) with employer match.
Pay and Title Details TransUnion’s internal job title: Sr Director, Product Marketing. Salary range: $166,800.00 - $250,000.00 annually, with actual compensation based on education, experience, and other factors. Eligible for annual bonus; long-term incentives may apply where permitted.
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