Senior Product Marketing Manager, Fuel iX (CX/CCaaS)Join to apply for the Senior Product Marketing Manager, Fuel iX (CX/CCaaS) role at WillowTree.Who We AreWelcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.Fuel iX is TELUS Digital’s generative AI platform, with applications that improve customer experiences, create custom and shareable copilots, and proactively identify and mitigate GenAI risks. The platform seamlessly integrates company infrastructure with an extensive library of LLM models and generative AI applications, providing complete observability and a single control plane. Designed to address a critical gap in the GenAI landscape, Fuel iX enables enterprise-scale management of AI applications, foundation models, and data sources within a framework built to deliver safe, responsible, and accurate AI-powered experiences.Location & FlexibilityThis role offers a hybrid work model, based out of one of our offices. Travel (up to 20%) to events, clients, and TELUS Digital’s offices is required.The OpportunityWe are seeking a Senior Product Marketing Manager to lead the positioning of our GenAI customer experience (CX) product suite. The ideal candidate will have deep experience in contact center or in-house support operations, a strong B2B SaaS background, and a proven track record of launching AI-driven CX solutions. You will translate complex AI capabilities into clear, compelling messaging for enterprise buyers and enable go-to-market teams to drive pipeline and revenue growth.Join us in revolutionizing customer experience through the power of responsible AI!ResponsibilitiesConduct in-depth research and analysis of GenAI trends in CX, focusing on contact center innovation, omnichannel support, and AI-driven customer insights, including competitive intelligence.Develop and execute product launch strategies that highlight Fuel iX's unique position in the AI-enhanced CX landscape, and ensure sales, marketing, and customer success teams are equipped to win in the market.Create persuasive narratives and technical content showcasing our AI solutions' value and impact on CX metrics (e.g., CSAT, NPS, AHT).Partner with sales and product teams to provide market knowledge, messaging, product training, and sales tools like battle cards, user guides, and demos.Align with cross-functional teams to drive awareness and adoption of AI-powered CX offerings.Qualifications5+ years of experience in product marketing or similar roles within enterprise B2B SaaS, preferably in CX tech.Extensive knowledge of contact center operations, CCaaS platforms, and BPO market dynamics.Proven expertise in positioning AI and machine learning solutions for enterprise clients.Strong understanding of CX KPIs and AI's impact on operational efficiency and customer satisfaction.Experience in creating compelling content across various formats (white papers, case studies, sales materials).Experience managing multi-channel demand generation campaigns for complex tech solutions.Exceptional communication skills to distill complex AI concepts into clear narratives.Self-starter with a passion for emerging technologies and customer experience enhancement.Equal Opportunity EmployerAt TELUS Digital, we are committed to diversity and inclusion. Employment decisions are based on qualifications, merits, and performance, regardless of characteristics related to diversity.What We OfferHealthcare benefits - Medical, Vision, Dental401K matchingEmployee Share Purchase PlanCompetitive PTO PolicyEmployee Assistance Program (EAP)Life & Disability InsuranceAnd more!Annual Performance BonusThis position is eligible for an annual performance bonus based on personal, division, and company performance. Salary ranges are reviewed regularly to ensure market competitiveness and internal equity.Annual Base Salary Range: $116,000 - $145,000 USDSenior LevelMid-Senior levelEmployment TypeFull-timeJob FunctionMarketing and SalesIndustriesSoftware Development #J-18808-Ljbffr