SVP, Consumer Bank - Chief Marketing Officer Join to apply for the SVP, Consumer Bank - Chief Marketing Officer role at Synchrony Job Description Role Summary/Purpose: The Consumer Banking CMO directs marketing and advertising strategies for all of the Bank’s deposit products. This role is responsible for acquisition, balance growth, retention, customer experience, new product development, branding, platform enhancements, and regulatory compliance across the consumer banking landscape. Our Way of Working: We offer flexibility to work from home, near one of our hubs, or in our offices. Occasional commuting to the office may be required for meetings, training, or cultural events. Essential Responsibilities: Drive marketing strategy and collaborate with internal teams and agencies Measure, evaluate, and communicate results, adjusting strategies as needed Build alignment for new initiatives like loyalty programs, product expansion, and acquisition channels Partner with the CEO on customer acquisition, segmentation, and retention strategies Lead digital enhancements including website, platform, and mobile app improvements Oversee content strategy across channels Collaborate on cross-sell and marketplace strategies Work with Finance and Treasury to update pricing strategies Enhance social media presence and content strategies Perform other duties and projects as assigned Qualifications/Requirements: Bachelor's degree or 15 years of marketing experience in consumer financial services 10+ years of experience in marketing consumer finance products across multiple channels Experience leading diverse, dispersed teams and managing budgets, P&L, and forecasting Strong relationship-building skills with cross-functional partners and leadership Desired Characteristics: Excellent communication, presentation, and innovation skills Experience with deposit products and knowledge of relevant laws and regulations Proven leadership and management skills, ability to influence and drive change Organizational skills and adaptability in a fast-paced environment MBA preferred Compensation and Benefits: The salary range is $235,000 - $390,000 USD annually, plus potential incentives and equity. Actual compensation depends on experience and market adjustments. Additional Requirements: Must be 18 or older, with a high school diploma or equivalent Willing to undergo background checks, drug testing, and fingerprinting Legal authorization to work in the U.S.; no sponsorship provided Our Commitment: We promote an inclusive culture where all voices are valued. We support diversity through Employee Resource Groups and are committed to equal opportunity employment. Reasonable Accommodation: We provide accommodations for individuals with disabilities. Contact our Career Support Line at 1-866-301-5627 for assistance.

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