Vice President, Integrated Marketing

1 Days Old

Join to apply for the Vice President, Integrated Marketing role at Highwire Join to apply for the Vice President, Integrated Marketing role at Highwire About Us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. About Us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values :
Team Empowerment Growth Mindset Inclusion Always Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯Highwire is seeking a dynamic and results-oriented Vice President of Marketing to serve as a key strategic leader and the central point of orchestration for our valued client accounts. In this pivotal role, you will be the "account glue," driving integrated marketing initiatives forward, building strong client relationships, and ensuring exceptional delivery and client satisfaction. You will work closely with our content, creative, and social teams to develop and execute impactful campaigns that achieve our clients' business objectives.
You will provide strategic guidance and direction to project managers, strategists, creatives, and communications teams, ensuring seamless execution and adherence to timelines. Your ability to understand client needs, translate them into effective strategies, and collaborate across internal teams will be critical to your success.
Key Responsibilities
Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement Client Needs & Insights: Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches Creative & Production Liaison: Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets Project Management Oversight: Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations Performance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes Internal Advocacy: Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account Process Improvement: Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience Contribution to Agency Excellence: Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes
Requirements
Bachelor’s degree in integrated marketing, journalism, communications, or a related field Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content's role in driving awareness Experience briefing and collaborating effectively with creative (design) and production teams Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously A proactive, solutions-oriented mindset with a strong commitment to client success
Highwire Perks
Competitive salary Merit-based bonuses and promotions Hybrid work model to suit your schedule and lifestyle Excellent vacation policy including extended break for summer and winter holiday Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm 401K Match Medical and dental benefits/ FSA Paid Parental Leave Commuter Benefit Home office equipment stipend Growth Mindset Stipend of $100 annually for books, exhibitions, etc Technology reimbursement Wellness benefit Donation Match Mentorship Monthly recognition programs Employee referral bonus New business referral bonus Quarterly Highwire fun events – Thanksgiving is our favorite holiday Dog friendly work environment Extremely supportive, nurturing environment with many opportunities for learning and growth
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The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.
We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.
If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.
Apply now and let's explore the possibilities together!
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Location:
Boston, MA, United States
Salary:
$200,000 - $250,000
Job Type:
FullTime
Category:
Marketing & Media

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