RAPP Chicago is looking for a VP, Analytics to join our award-winning Marketing Sciences team. Who We Are We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. How We Do It At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets Your Role The VP, Analytics oversees analytics strategy and data-driven insights across client engagements and leads efforts to inform, power, measure and optimize marketing efforts across multiple channels. This position supervises a team of analysts, works closely with cross-functional agency leadership and interfaces directly with senior clients. You will define data, decisioning and measurement strategies to optimize multi-touch point marketing programs across all forms of media (digital, social, direct, etc.) You will establish and instill the standards, methods and best practices that enable the Analytics team to consistently provide best-in-class measurement plans, meaningful analysis and relevant analytical deliverables. You will promote and enable data-driven decision-making for RAPP clients. Your Responsibilities Establish meaningful KPIs, define learning agendas and establish thorough measurement, data and attribution (MDA) plans for clients. Provide meaningful reporting, effectively analyze outcomes and translate into actionable insights and recommendations. Identify, scope, propose and direct the appropriate application of analytical services. Design and recommend appropriate analytic methodology and approaches to accomplish client goals. Develop phased evolutionary roadmaps for clients to progress their analytical sophistication over time. Provide managerial leadership to analysts and data strategists to enable and guide them to: Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to enable business and marketing decision-making and strategy Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns and trigger events Establish meaningful KPIs, define learning agendas and establish thorough measurement, data and attribution (MDA) plans for clients Provide meaningful reporting, effectively analyze outcomes and translate into actionable insights and recommendations Oversee staff development plans for direct reports, providing feedback and performance evaluations, coaching, and training as required Activate the Marketing Sciences COE to design and develop predictive analytic solutions, primary research, machine learning and AI applications and analytic technology activations as required to fulfill on analytics strategy Author POVs and other IP covering recent trends and developments in marketing analytics and data-driven marketing Codify best practices, package case studies, share methods and define new standards in collaboration with the RAPP network team Participate in new business pitches including team leadership, content creation and in-room presentation Requirements 10+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency Bachelor’s degree in related field or equivalent experience Extensive working background in digital analytics (site analytics, social, EM, online, etc.) Extensive knowledge of database marketing principles and database structure Working knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI Strong knowledge of direct marketing principles and best in class methodologies Working knowledge of digital measurement technologies (tagging, web services, digital tools, etc.) Working knowledge of social/digital listening tools Understanding of emerging research methodologies and technologies Proven analytical skills including interpretation of data and translation into actionable insights Strong communication, presentation and story-telling skills Strong management skills and a proven track record of talent development Our Hybrid Work Model RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. A reasonable estimate of the salary for this role, at the time of posting, is $157,500 - $189,000. As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

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