Director, Demand Generation

About the Client

Our client is a profitable, remote-first SaaS company delivering embedded revenue solutions for high-growth and enterprise clients. Positioned at the intersection of finance and customer relationship platforms, they offer seamless integration into widely-used CRM and ERP systems. With a growing team across the U.S., Europe, and India, they serve a range of customers—from emerging AI startups to established subscription-based businesses—helping them streamline revenue operations.

About the Role

This newly created leadership role is an opportunity to build a modern demand generation engine from scratch. The Director of Demand Generation will be responsible for owning and executing campaigns that drive qualified leads and amplify existing go-to-market efforts. Working closely with the founding team, this role is ideal for a hands-on, metrics-driven marketer who’s excited to shape the marketing function at a company that’s already seen strong traction through word-of-mouth and partner-led sales.

Responsibilities

• Develop and execute multi-channel demand generation strategies to drive top-of-funnel growth.
• Manage and scale performance across channels including content, paid media, outbound email, and partner distribution.
• Collaborate with sales, partnerships, and leadership to align marketing efforts with broader GTM strategy.
• Optimize lead nurturing workflows and conversion paths using tools such as HubSpot, Apollo, and LinkedIn Sales Navigator.
• Own campaign metrics and KPIs, continuously improving CAC, MQLs, and pipeline contribution.
• Evaluate and evolve the company’s marketing tech stack to support scalable growth.

Requirements

• 7+ years of B2B marketing experience, with a strong track record in demand generation for SaaS or enterprise software.
• Experience in building or scaling marketing functions at early to mid-stage companies.
• Proficiency with modern marketing tools (HubSpot, Apollo, etc.) and a deep understanding of data-driven marketing tactics.
• Hands-on operator with the ability to drive both strategy and execution.
• Experience working in or marketing to verticals such as software, subscription services, or AI is a plus.
• Comfortable in a remote, distributed work environment with cross-functional collaboration.

Benefits & Why Join

• Join a profitable, founder-led company with a strong financial runway and a clear vision.
• Be the first marketing hire—own your domain, make an immediate impact, and shape the future of demand generation.
• Work remotely with a globally distributed, experienced team in a fast-growing market.
• Flexible compensation structure with competitive base salary and performance incentives.
• Opportunity to work with well-regarded leaders in the SaaS ecosystem and partner closely with industry giants in CRM and ERP.