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The Company The Kantata Cloud for Professional Services gives businesses the clarity, control, and confidence they need to optimize resource planning and elevate operational performance. Our purpose-built software is helping over 2,500 professional services organizations in more than 100 countries focus on and optimize their most important asset: their people. By leveraging Kantata, professionals gain access to the information and tools they need to win more business, ensure the right people are always available at the right time, and delight clients with exceptional project delivery and outcomes.

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Kantata is also an awesome place to work. You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

The Opportunity The Director of Demand Generation is a pivotal role at the highest level of technical and strategic expertise. This position involves leading the operational marketing plan to deliver on pipeline and revenue targets, setting organizational strategy, and developing the skills and career paths of all team members. The role requires a seasoned expert with a deep understanding of modern digital strategy, AI tools and techniques, key performance indicators, and the ability to lead a team of marketing professionals simultaneously across multiple marketing disciplines including demand gen, digital, ABM, and field marketing.

Primary Responsibilities

Develop and Execute Highly Effective Demand Generation Strategies: Craft and implement comprehensive strategies for outbound and inbound demand generation to meet or exceed pipeline and revenue targets.

Team Management: Oversee the end-to-end demand generation, digital, business development and ABM functions.

Digital Execution: Serve as the subject matter authority on modern techniques, while leading the inbound demand team with leading-edge strategies for SEO (including GenAI zero-click-search), ChatGPT, 6sense intent optimization, paid media, and more.

Campaign Management and Journey Orchestration: Lead a high-performing team responsible for outbound marketing campaigns, including email marketing, outbound calling, direct mail, and digital advertising. Optimize CTAs for engaging and effective engagement to accelerate and optimize prospects’ journeys.

Data-Driven Optimization: Utilize analytics and data-driven insights to continuously improve campaign performance, targeting, and ROI.

Collaboration and Integration: Work closely with sales and marketing teams to ensure that lead generation activities are integrated with broader business development initiatives.

Strategic Leadership: Set the organization's strategy, staff for scale, and develop the skills and career paths of all team members.

Metrics, Attribution and Reporting: Own the analysis of performance, including rigorous tracking of KPIs, multi-touch attribution, ROI. Provide regular reporting and analysis of performance to senior leadership.

Budget Management: Manage budget allocation across various channels and strategies for optimal mix.

Sales Pipeline: Be accountable for meeting/exceeding attainment of sales pipeline goals and leading indicators of demand.

Analytical Oversight: Forecast, measure, analyze, and report on the impact of demand creation activities on sales pipeline and bookings.

What You Bring To The Role

Educational Background: Bachelor’s Degree in Business Administration; MBA preferred.

Professional Experience: Extensive experience in the B2B technology sector, specializing in crafting and implementing modern strategies that meet or exceed demand generation goals (15+ years preferred), ideally within a global marketing function.

Digital Domain Expertise: Deep understanding of leading-edge digital best practices and ability to continuously optimize for the rapidly changing digital landscape (GenAI zero-click-search, ChatGPT search, intent, etc.).

Account Based Marketing/Experience and Field Marketing Proficiency: Ability to support modern ABM & ABX techniques and best practices, along with cross-functional prowess to succeed.

Campaign Management and Journey Orchestration: Mastery in crafting and executing multi-channel campaigns to drive significant, measurable results.

Leadership and Team Development: Proven track record in leading and nurturing high-performing teams; foster a collaborative and motivating environment.

Cross-Functional Alignment: Skilled in driving connected and accountable strategies from marketing through to business development.

Technical Proficiency: Proficient in marketing technologies like Marketo, Salesforce, 6sense, Bizible, and other modern MarTech.

Analytical Abilities: Excellent analytical skills; able to derive actionable insights and manage strict KPIs.

Performance Evaluation: Continuously evaluate pipe-to-spend and cost of acquisition, adjusting tactics accordingly.

Strategic and Innovative Thinking: Focus on innovation and continuous improvement, including AI offerings.

Communication and Alignment: Strong communication skills for goals and success metrics; experience managing a distributed/matrixed team and cross-functional alignment.

Budget and Resource Management: Ability to manage budgets and prioritize resources for optimal use and cost savings.

Personal Qualities: Motivated, visionary leader who is passionate about marketing, technology, growth, innovation, accountability and team development.

Compensation

The base salary for this position ranges from $160,000 USD - $180,000 USD.

This position is eligible to participate in Company Bonus Plan.

The above represents the expected salary range for this job requisition. Other compensation considerations include location, relevant experience, and other job-related factors.

Additional Information

This role is a remote role within the US; preference to Boston, in Eastern Time Zone.

Our Philosophy We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together - that working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:

An intentionally engaging and collaborative culture - ditch the silo!

Strong work-life balance that’s a true focus of the company

The chance to learn from some of the best people in the business

A vibrant, collaborative, and devoted team who still makes time for fun

At Kantata, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s unique strengths from all different walks of life. As we continue to cultivate diversity within the company, our product (and people!) innovation continues to flourish.

Kantata is an Equal Opportunity Employer.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

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