Summary
The Director of Product Marketing will lead Brivo’s product marketing strategy for our cloud-based SaaS platform and hardware solutions. This role will drive competitive positioning and customer messaging across our integrated software and hardware offerings. The ideal candidate will have a proven track record of successfully launching complex technology products, building compelling market narratives, and enabling sales teams to drive revenue growth in the B2B SaaS and hardware technology space.
This position is based at our Bethesda, Maryland headquarters. Employees are expected to work on-site at least 2 days per week. Occasional travel may include participating in company meetings, industry trade shows, and other related events.
Responsibilities
Strategic Leadership & Planning
Develop and execute comprehensive product marketing strategies for both software and hardware product lines
Lead go-to-market planning for new product launches, feature releases, and hardware integrations
Partner with product management to influence roadmap priorities based on market insights and customer feedback
Create and maintain competitive intelligence frameworks and positioning strategies
Conduct market research to identify customer needs, market trends, and competitive landscape
Develop detailed buyer personas and customer journey mapping for different market segments
Analyze product usage data and customer feedback to inform marketing strategies and product development
Monitor competitive activities and maintain comprehensive competitive battle cards
Create compelling product messaging and value propositions that resonate across technical and business audiences
Develop marketing collateral, including sales decks, case studies, whitepapers, and demo scripts
Collaborate with content marketing to create thought leadership content and technical documentation
Ensure consistent messaging across all customer touchpoints and marketing channels
Design and deliver sales training programs on product positioning, competitive differentiation, and objection handling
Create sales tools and resources, including proposal templates, ROI calculators, and reference architectures
Support key sales opportunities with custom presentations and technical marketing expertise
Build and lead a high-performing product marketing team
Mentor and develop product marketing managers and specialists
Establish product marketing processes, methodologies, and best practices
Foster a culture of data-driven decision-making and continuous improvement
Qualifications
Experience & Education
8+ years of product marketing experience in B2B SaaS or technology companies
3+ years of experience marketing integrated software solutions
Proven track record of successful product launches and go-to-market execution
Experience in cloud infrastructure, enterprise software, or related technology sectors
Previous leadership experience managing product marketing teams
Bachelor's degree in Marketing, Business, Engineering, or related field
MBA or advanced degree preferred
Industry certifications in relevant technology areas are a plus
Technical & Analytic al Skills
Strong understanding of cloud computing, SaaS business models, and enterprise technology
Experience with hardware product marketing, including technical specifications and integration challenges
Proficiency with marketing analytics tools, CRM systems, and product analytics platforms
Ability to translate complex technical concepts into clear business value propositions
Data-driven approach to measuring marketing effectiveness and ROI
Strategic & Communication Skills
Exceptional written and verbal communication skills with the ability to present to C-level executives
Strong strategic thinking and problem-solving capabilities
Experience developing positioning strategies and competitive differentiation
Ability to work effectively in fast-paced, dynamic environments
Cross-functional collaboration skills with the ability to influence without authority
Leadership & Interpersonal Skills
Proven ability to build and lead high-performing teams
Strong project management and organizational skills
Experience in coaching and developing marketing professionals
Collaborative leadership style with a focus on results and accountability
Adaptability and resilience in rapidly changing technology markets
Preferred Skills
Experience with product-led growth strategies
Background in technology partners and ecosystem development
Knowledge of regulatory compliance requirements for enterprise technology
Experience with international market expansion and localization
Previous startup or high-growth company experience
The compensation package for this full-time position includes a base salary range of $170,000 - $190,000 USD. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (base salary and, where applicable, incentive or overtime pay), Brivonians enjoy a robust benefits and perks package tailored to their work location. Learn more at www.brivo.com/about/careers.
About Us
Brivo Systems LLC created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate, multifamily residential, and large distributed enterprises. The company’s comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Brivo’s building access platform is now the digital foundation for the world's largest collection of customer facilities, protecting over 600 million square feet across 60+ countries. Brivo is privately held and headquartered in Bethesda, Maryland, USA. Learn more at www.Brivo.com.
Brivo is an Equal Opportunity/Affirmative Action Employer committed to providing an inclusive work environment. If you require reasonable accommodations during the application or interview process, please contact jobs@brivo.com.
#J-18808-Ljbffr
