Head of Marketing — Tequila Centinela USA Miami, FL (Hybrid) Full-Time | Senior-Level Luxury Brand Experience Required Tequila Centinela , Mexico’s oldest tequila distillery (est. 1904), is relaunching in the U.S. with a bold, design-led vision. As we expand across key markets, we’re seeking a Head of Marketing with proven luxury brand experience to lead our U.S. brand strategy. This is a rare opportunity to shape the identity of a heritage spirits brand with the ambition of becoming a modern icon. Apply directly on LinkedIn and email your resume to talent@olanderwexler.com Must-Haves Fluent Spanish speaker ( native-level strongly preferred ) Based in Miami, Florida ( local candidates only ) Prior experience at luxury or ultra-premium brands , such as Louis Vuitton, Dior, Balenciaga, Tiffany, Ferrari, Rolls-Royce, etc. What You’ll Own Lead 360° marketing strategy for Centinela USA: brand positioning, storytelling, PR, influencer & experiential Define and protect the brand world — from visual identity to tone of voice to retail presence Develop best-in-class campaigns rooted in cultural relevance, luxury codes, and artistic expression Oversee agency partners across content, PR, and events Launch hero SKUs and drive selective distribution across on/off-premise Collaborate directly with the founders, Mexico HQ, and U.S. sales leadership Build and mentor a small, high-caliber marketing team Who You Are 10+ years of progressive experience in brand marketing, including leadership roles as Marketing Director, Brand Director, or Head of Marketing Proven track record at one or more global luxury brands — Louis Vuitton, Dior, Balenciaga, Tiffany, Ferrari, Rolls Royce, LVMH, Richemont, or Kering Demonstrated ability to lead integrated brand campaigns , from strategy to execution, across PR, content, digital, and experiential Deep understanding of luxury positioning, visual storytelling, and cultural relevance Strong portfolio of brand-building work that shows originality, taste, and precision Experience managing agency partners, influencer ecosystems, and cross-functional teams Spanish fluency (ideally native); must be based in Miami or South Florida. Spirits or hospitality experience is a plus, but a luxury brand-building mindset is essential Why Join Us Be part of an authentic legacy brand reborn for a new era Work alongside a dynamic team of builders with a shared vision for excellence Shape one of the most anticipated entries in the ultra-premium tequila space Competitive salary and opportunity to create something truly iconic Salary Range : $180K - $200K

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