Senior Manager, Product Marketing

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Overview Senior Manager, Product Marketing First American is looking for a Senior Manager, Product Marketing to join our Endpoint team to roll out our custom built agentic title and settlement platform to an internal audience of escrow teams. You will use your deep marketing expertise to hone the positioning and roll out of our core product to an essential audience. The Senior Manager, Product Marketing will work collaboratively with product management, transformation team, operations, and leadership to understand customer needs, user personas, and emerging marketing opportunities to articulate internal and external messaging strategy to increase product adoption and retention. This is a remote role.
What You’ll Do
Phase 1 Hone our value proposition to translate the benefits of our platform into direct benefits that resonate with our audience
Collaboratively craft a messaging framework and execute on the developed marketing plan
Define, promote and communicate the strategic marketing roadmap for current and future products
Phase 2 Actively lead day-to-day decisions and activities related to the product marketing roadmap, priorities, competitive assessment, product positioning, and customer messaging for lender and servicer related products
Be the bridge between product and user to track feedback, make adjustments to our roadmap, and own the marketing for new and revised features
Develop a product marketing strategy for our settlement platform to guide all of our efforts
Create and track launch metrics and adjust strategy for the greatest impact
What You’ll Bring
8+ years of product marketing experience generating and executing on marketing plans that drive product and business impact
Strong data-backed, strategic, big-picture thinking; ability to establish and track KPIs and use data to impact roadmaps
Ability to conduct large-scale strategic thinking and product marketing execution
Excellent written, verbal, and intercommunication skills, and the capacity to create and effectively roll out large-scale strategic initiatives
Ability to communicate strategic plans and progress to senior stakeholders in a fast-paced, early-stage product development process, and experience integrating research into product and marketing roadmaps
Experience with communicating and collaborating across cross-functional teams
Pay Range Pay Range : $126,100 - $168,125 Annually. This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
What We Offer By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it. Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.
Legal & Notice Note that the following statements apply to candidates who will be working from an unincorporated area within Los Angeles County. First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position: handling of confidential, proprietary or trade secret information, administering or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements. We offer a comprehensive benefits package including medical, dental, vision, 401k, PTO / paid sick leave and other benefits such as an employee stock purchase plan. This information is collected for purposes of determining qualification for the position you are applying for.
About Us Our people are the foundation of First American’s success and that is the reason we put them first. This philosophy has cultivated a culture of happy employees who are highly engaged, passionate about their work and leave each day feeling they have made a difference. Privacy Policy
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Location:
Boston, MA, United States
Salary:
$250,000 +
Job Type:
FullTime
Category:
Marketing & Media

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