Head of Activation Design, Global Commercial Enablement 4 days ago Be among the first 25 applicants

The application window will be open until at least October 13, 2025. This opportunity will remain online based on business needs which may be before or after the specified date.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; New York, NY, USA; Los Angeles, CA, USA; San Bruno, CA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA .

Minimum qualifications:

Bachelor's degree or equivalent practical experience.

10 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory experience, or 8 years of experience with an advanced degree.

5 years of experience working with executive stakeholders.

Experience leading and managing a team.

Preferred qualifications:

MBA, graduate degree, or related experience in a technical, quantitative, or business field.

10 years of leadership experience across general management, sales operations, commercial roles, consulting, or corporate strategy.

5 years of experience working with and influencing senior-level executives.

Business and sales experience including accountability for results.

Demonstrated ability to manage complex strategic and operational initiatives involving multiple teams, ensuring alignment, communication, and successful execution.

Excellent leadership and team management skills, with the ability to motivate, mentor, and develop a team of Go-To-Market strategy professionals.

About the Job

This team is responsible for setting Go-To-Market (GTM) strategy, shaping priorities/resources to accelerate business growth, and commercializing the next generation of Ads products. It plays an important role in building GTM infrastructure from tooling to enhancing business skills and ensuring flawless execution and operations against desired outcomes and priorities. GTM teams operate across major Ads business areas and global teams, with a focus on analytical, strategic work and practical execution.

Role overview

As the Head of Activation Design, you will lead new design initiatives within the Global Commercial Enablement GTM team. You will scope new ways to bring product to market through design of sales incentives, systems, and partnerships. You will translate complex business priorities and product strategy into actionable operational frameworks, empowering cross-functional teams for execution. You will work closely with GTM and Sales executives to translate concepts into action and drive decisions among GBO leadership.

The Go-to-Market Operations (GtM) team ensures Google's Ads business runs smoothly by setting go-to-market strategy and ensuring flawless execution and operations. We have teams embedded in major Ads business areas and global teams that work across business areas. Team members are analytical and strategic with a pragmatic approach to getting things done.

Compensation

The US base salary range for this full-time position is $227,000-$320,000 + bonus + equity + benefits. Salary ranges are determined by role, level, and location. Individual pay within the range is determined by work location and factors including job-related skills, experience, and education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed reflect the base salary only and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

Lead the team responsible for developing GBO's "activation engine" — a universal product taxonomy, prioritization of ads products and sales motions, and activation levers (e.g., sales collateral, training, tools).

Drive a transformation agenda and roadmap to improve activation levers via bundling, automation, and other initiatives.

Own decision-making and execution for large, cross-functional projects related to sales activation strategy and design.

Influence senior leadership across Go-To-Market, global product solutions, sales and product management on sales activation strategy by delivering executive-ready insights and facilitation.

Orchestrate cross-functional activation plans and build scalable processes to support alignment, execution, and continuous improvement.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

This description reflects the current job and is subject to change. EEO statements and accommodations for applicants provided as required by law.

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